Senior Product Marketing Manager, Audio Technology

About the Role

This role leads the strategy and execution for marketing Bose's audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You'll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.

What We Value

• Clear, consistent positioning for Bose technology franchises
• Stronger OEM/partner conversations through simplified, defensible value stories
• Sales teams equipped to sell the technology—not just the brand
• Scalable naming and badging systems to elevate and protect the brand
• Data-driven messaging through measurable testing and feedback loops

What You Will Be Responsible For

• Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
• Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
• Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
• Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
• Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback
• Day-to-Day: Translate technical inputs into market-ready narratives, build messaging frameworks and collateral, support sales with customized assets, and maintain a centralized source of truth for technology messaging

Qualifications

• 8+ years in product or technology marketing (B2B + consumer a plus)
• Proven ability to simplify complex technologies into compelling narratives
• Strong storytelling, cross-functional leadership, and presentation skills
• Experience building scalable frameworks, toolkits, and enablement programs

Pay

The hiring range for this position in the primary work location of Framingham, Massachusetts is: $128,600-$176,900. The hiring range for other Bose work locations may vary.

Benefits

• Bonus programs
• Comprehensive health and welfare benefits
• 401(k) plan
• Exclusive perks designed to support your wellbeing
• Generous employee discount where you can immerse yourself in our products and experiences