Senior Product Marketing Manager

About the role

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. We are looking for a Senior Product Marketing Manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform expanding from hiring into payroll, HR, and AI products. You will report directly into revenue leadership and lead a team of 3 managing Product Marketing & owning the brand, with significant growth potential to take on more scope in the future.

Responsibilities

• Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question—restaurant-first vs. the broader frontline-workforce story—with real experiments, not opinions.
• Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
• Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
• Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
• Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago.

Requirements

• 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
• Founder energy: you've built something from scratch (a company, a product, a channel) and bias hard toward action; former founders welcome.
• Commercially minded: you judge your own work by pipeline influenced and deals won, and you enjoy talking to sales.
• AI-native: AI tools are already part of how you work every day.
• Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Schedule

This is a 4-days-per-week in-office role based in San Francisco. Occasional travel for customer visits, conferences, and team events is required. We support relocation and visa sponsorship for the right candidate.

Benefits

• A mission-driven and value-based company dedicated to empowering deskless workers and local businesses.
• An early employee opportunity at a Series B hyper-growth startup with over $120M in funding.
• Work directly with the founding team and industry veterans to accelerate your career.
• Competitive salary and equity.
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents.
• In-office amenities and stocked kitchen.
• 401K plan.
• Flexible PTO.

Pay

The base salary range for this role is $140,000 to $190,000 annually, depending on experience and qualifications. In addition to base salary, this role includes participation in Workstream's stock option program, offering meaningful equity ownership in the company.