Senior Product Marketing Manager

About the role

Gotransverse is more than just a company—we’re a team driven by innovation, creativity, and a shared passion for delivering world-class billing and revenue solutions. Our culture thrives on collaboration, diverse perspectives, and a relentless focus on pushing boundaries to achieve excellence. Our headquarters is located in the heart of Austin, TX—one of the most dynamic and vibrant cities in the U.S. Known for its booming tech scene, Austin offers an exciting mix of top-tier technology companies, live music, festivals like SXSW and ACL, and unique local experiences.

Why Work With Us

Benefits

• Professional Development: Grow your skills through workshops, training programs, and opportunities for advancement.
• Health & Wellness: Comprehensive health benefits to support your physical and mental well-being.
• Work-Life Balance: Flexible work hours and remote work options to help you balance your career and personal life.

Gotransverse is excited to offer a hybrid model with the expectation of working in our Downtown Austin office 2–3 days a week, depending on the role. This flexible hybrid approach gives team members the best of both worlds: focus time along with in-person collaboration that fosters trust and unlocks creativity.

Responsibilities

• Go-to-market and launches:
  • End-to-end GTM for major platform initiatives, including GT-M Mediation, GT-RM Revenue Manager, vertical solutions, and enterprise monetization capabilities.
  • Launch strategy, market narratives, value propositions, target personas, timelines, ownership, and post-launch follow-up.
  • Coordination across Product, Sales, Partnerships, Customer Success, and leadership.
• Positioning, messaging, and content:
  • Positioning and messaging frameworks across products, solutions, industries, buyer personas, and partner programs.
  • Differentiated narratives for Finance, Revenue Operations, Product, Billing Operations, and IT.
  • Website and digital product strategy, including product pages, solution architecture, SEO, answer-engine optimization, and generative-engine optimization.
  • Content strategy and editorial standards for blogs, solution briefs, case studies, white papers, newsletters, presentations, and executive communications.
  • Customer evidence: interviews, case studies, testimonials, and proof points.
• Competitive intelligence and sales enablement:
  • Competitive positioning versus subscription-first, lightweight billing, and legacy enterprise platforms.
  • Battlecards, competitive briefs, objection-handling guides, comparison materials, and talking points.
  • Pitch decks, solution briefs, discovery guides, demo narratives, one-pagers, and persona-based messaging for CFOs, RevOps, Product, Billing Ops, and enterprise architects.
  • Sales training, launch briefings, and opportunity-specific messaging.
• Partner and ecosystem marketing:
  • Product marketing for strategic partners including ServiceNow, Avalara, AWS, and other technology and consulting partners.
  • Joint value propositions, co-branded materials, integration messaging, partner enablement, co-selling, and marketplace support.
• Market intelligence and leadership:
  • Customer, prospect, and stakeholder interviews to inform messaging, product strategy, and enablement.
  • Buyer personas and buying-committee frameworks.
  • Cross-functional program leadership, playbooks, templates, and governance.
  • Executive presentations, strategic narratives, and decision-ready recommendations.

Preferred Experience

• Significant product marketing experience, ideally in enterprise SaaS, billing, fintech, revenue management, or other complex business platforms.
• Demonstrated ownership of product launches and cross-functional GTM.
• Experience positioning technically complex products for business and executive audiences.
• Messaging for multiple personas and enterprise buying committees.
• Sales enablement, competitive positioning, partner/joint GTM, and executive presentations.
• Strong writing, storytelling, presentation, and stakeholder-management skills.
• Comfort working across technical, commercial, creative, and executive teams.
• Ability to work from the Austin office 2–3 days per week.

Relevant tools

HubSpot, Salesforce, ServiceNow, Google Analytics, Canva, Monday.com, LinkedIn, BusinessWire, and AI-assisted research, content, and productivity platforms.