Senior Product Marketing Manager
Sprout Social, Inc. · United States · 1 mo ago
RemoteRemoteMarketing$140k–$175k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually description includes "Description" then paragraphs. We need headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use only sections with real content.
We need to extract content.
First, description: "Sprout Social is hiring a Senior Product Marketing Manager to serve as a strategic lead and key executor for our AI and emerging technology portfolio. Sitting at the intersection of Product, Marketing, Revenue, and Leadership, you will both define and directly execute the go-to-market (GTM) strategy for Sprout’s flagship AI agent, Trellis, and our broader AI platform. In this role, you will operate with high autonomy—shaping long-term market narratives, building core deliverables, establishing enterprise-wide GTM frameworks, and driving hands-on cross-functional execution to cement Sprout’s market leadership in social intelligence."
That's about the role. Could be "About the role" heading.
Then "What You’ll Do" list of responsibilities. Should be under Responsibilities heading with
- .
Then "What You’ll Bring" includes qualifications and skills. Could split into Requirements (minimum qualifications) and Preferred Qualifications maybe under Qualifications? Also skills: "Deep AI & SaaS Acumen", etc. Those are more like qualifications/skills. We'll put them under Requirements? Actually Minimum Qualifications list is separate later. The "What You’ll Bring" bullet points are like competencies/skills. We'll treat them as Skills.
Then "Minimum Qualifications" list.
Then "Preferred Qualifications" list.
Then "How You’ll Drive Impact (First Year Timeline)" maybe could be considered Responsibilities? But it's more like expectations; could be under Responsibilities as additional bullet points? Might be better to include as Responsibilities as well (since it's about what you'll do). But we already have responsibilities from "What You’ll Do". Could combine but we need to avoid duplication. We'll keep responsibilities as "What You’ll Do" plus timeline maybe as separate section? There's no heading for timeline; we could treat as Responsibilities as well but we need to decide.
We have Benefits section with details.
Pay section: includes salary ranges and geographic zones.
Schedule: not mentioned; remote work flexibility but not explicit schedule. There's "Work From Home Support" but not schedule. No explicit schedule, so we should not create Schedule section.
We need to preserve all substantive information, not invent.
We must not include boilerplate like EEO, legal, etc. Remove those.
We must not repeat job title as heading.
We must not put Job ID etc.
We need to output only HTML fragment.
Let's structure:
About the role
... (the description paragraph)
Responsibilities
- Steer & Execute AI Market & GTM Strategy: Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi-year market strategies and actionable go-to-market plans that drive revenue expansion and category leadership.
- Build & Architect Enterprise Playbooks & Systems: Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions.
- Develop Executive-Level Content & Storytelling: Drive C-suite and industry-level positioning by directly authoring messaging, decks, and market collateral. Translate complex AI/LLM architectures and data science models into clear, outcome-driven value propositions for senior enterprise decision-makers, industry analysts, and internal stakeholders.
- Solve Complex Problems & Drive Execution: Analyze market shifts, competitive dynamics, and buyer behavior to identify high-impact growth opportunities. Hands-on roll up your sleeves to develop and execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption across customer segments.
- Drive Cross-Functional Influence & Mentorship: Serve as a trusted advisor to Product and Revenue leadership. Provide strategic guidance and mentorship to team members, elevating the overall craft, rigor, and strategic impact of the product marketing organization.
Skills
with- .
Now Minimum Qualifications list:
- 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
- Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies.
- Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
- Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
- Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.
We'll put under
Requirements
(or Qualifications?). The instruction says use headings like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can use Requirements for minimum qualifications, Qualifications for preferred? Actually they have both Requirements and Qualifications as possible headings. We'll use Requirements for minimum qualifications, Qualifications for preferred qualifications. Preferred Qualifications list: - Previous experience working in the software/SaaS industry - Previous experience working with AI products We'll put underQualifications
. Now Benefits: we need to extract the benefits paragraph. We have a long list: Comprehensive Health & Wellness, Premium Mental Health Support, Retirement Savings, Financial Security, Flexible Paid Time Off, Paid Parental Leave, Annual Lifestyle Stipend, Work From Home Support, Giving Back, Additional Financial Perks. We need to preserve all substantive information. We'll create- for each benefit item. We should not include the disclaimer "This list is for informational purposes only..." etc. That's boilerplate; remove. Also remove sentences about flexibility to work location etc? That's maybe part of benefits? It's about remote work policy; could be considered benefit but it's more about work arrangement. Might be considered part of Benefits? The instruction says include Benefits section only if posting actually states them. It does state benefits; we can include the remote work flexibility as part of benefits? It's not a benefit per se but it's about work location. Might be okay to include as a bullet under Benefits? But it's not a benefit; it's about work flexibility. Could be considered part of Benefits? The posting says: "Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter." That's more about work arrangement; not a benefit. Might be considered part of Benefits? I'd skip it to avoid filler. Also the paragraph about salary ranges and geographic zones is Pay. Now Pay section: we need to include salary ranges and geographic zones. We have: "Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills. Our current hiring range for this role: $140,000.00 – $175,000.00 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact. We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role. We have two geographic pay zones in the United States: Zone 1 (New York, California, Washington): $154,000.00 - $231,000.00 Zone 2 (All other US states): $140,000.00 – $210,000.00 These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed. Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package." We need to preserve all substantive information. However, some of this repeats benefits (medical, dental, etc.) which we already have in Benefits section. To avoid duplication