Senior Product Marketing Manager
About the Company
VeSync is a portfolio company with brands that cover different categories of health & wellness products. You may already own a Levoit air purifier or a COSORI air fryer. We’re a young, energetic company with tremendous success and constant growth, recognized by awards from CES Innovation, iF Design, IGA, and Red Dot. Our teams are smart, diligent, and take ownership of their work while collaborating with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Explore our brands: levoit.com | cosori.com | etekcity.com
About the Role
We're launching a new ecosystem at the intersection of wellness and technology, featuring a connected product, hardware, and software designed to help people take an active role in their health rather than simply measure it. The Senior Product Marketing Manager will own the positioning, messaging, and product narrative behind this launch. You’ll define who we’re for, what matters to them, how we’re different, and why we’re credible, then translate that into messaging executed across the organization.
Responsibilities
- Positioning & Value Proposition
- Define and maintain the value proposition and positioning for a new brand and connected wellness ecosystem, covering who it’s for, what it solves, why it’s different, and why it’s credible.
- Run market, competitive, and customer research to pressure-test positioning and keep claims tied to real evidence.
- Represent the customer, competitor, and category perspective in commercial decisions to keep the value proposition sharp.
- Messaging Spine & Proof System
- Develop the core messaging spine: value proposition, message hierarchy, approved terminology, and competitive comparisons.
- Build the proof system to make bold brand claims credible, including how the product works, what backs it up, and how to address accuracy, privacy, and comparisons.
- Package positioning into reusable language and guardrails for partner teams (Content, PR, GTM, CX).
- Product & Launch Marketing
- Own product and feature launch messaging, including release narrative, naming inputs, and launch copy foundations.
- Translate UX Research and Behavioral Science insights into product messaging, benefit framing, and onboarding language.
- Help articulate the subscription value story across onboarding, activation, and membership.
Requirements
- Bachelor’s degree required; Master’s/MBA or advanced degrees are a plus.
- 6+ years in product marketing, positioning, or lifecycle messaging for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience.
- DTC, health & wellness, and SaaS or subscription backgrounds are strongly preferred.
- Proven track record defining a differentiated value proposition and taking a new brand or product to market.
- Experience building a consumer brand from the ground up, including identity, positioning, and voice.
- Expertise in defining differentiated positioning and evidence-based expectation framing, with a focus on messaging systems and proof frameworks.
- Fluency in DTC, subscription, and membership models, including segmentation, cohort thinking, and lifecycle messaging.
- Comfortable with funnel and cohort data to back positioning decisions with evidence.
- Ability to align partners across product, marketing, CX, and growth functions without direct authority.
Location
This is an on-site, office-based role in Tustin, CA.
Pay
Starting at $160K
Benefits
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen