Senior Product Marketing Manager

About the role

Coder is looking for a Senior Product Marketing Manager to shape how we sell, position, and communicate the value of Coder to the market. This role will play a crucial part in enabling our sales team with compelling content, sales plays, and messaging that resonates with both technical and non-technical audiences. You should have deep expertise in developer tooling and the ability to translate technical concepts into persuasive, easy-to-understand messaging. Familiarity with the software development lifecycle, cloud-native development, and experience working with developer and platform engineering audiences is essential.

Responsibilities

• Craft compelling sales narratives, decks, battle cards, and competitive assets that help sellers clearly communicate Coder’s value.
• Build targeted sales plays based on common use cases to accelerate pipeline and deal velocity in collaboration with AEs and SEs.
• Equip the field to lead effective conversations on developer experience, cloud security, and cost optimization with technical and executive buyers.
• Translate technical capabilities into clear customer value, ensuring messaging resonates with both decision-makers and end users.
• Develop enablement materials that keep GTM teams aligned on product updates, roadmap changes, and positioning shifts.
• Partner with sales leadership to identify messaging gaps and create high-impact content for developers, platform teams, CISOs, and CIOs.
• Create high-quality content—decks, blogs, case studies, whitepapers—that showcases Coder’s impact in real-world workflows.
• Lead customer and partner webinars that highlight success stories, best practices, and Coder’s unique value in the CDE market.
• Attend industry conferences and field events to promote Coder, support the sales team, and engage directly with prospective customers and partners.

Requirements

• 5+ years of experience in product marketing with a strong focus on sales enablement.
• Experience in developer tooling, cloud platforms, or DevOps technologies; understanding of the SDLC and the tools developers use daily.
• Strong communication skills with the ability to simplify complex topics for both technical and executive audiences.
• Proven ability to create high-quality sales and marketing materials—sales decks, battle cards, competitive positioning guides, and whitepapers.
• Experience working with enterprise buyers and understanding how to sell to both technical and business stakeholders.
• A portfolio showcasing marketing content, sales enablement materials, or go-to-market strategies you’ve developed.

Skills

• Deep technical expertise: You’re more technical than your average product marketer. You understand cloud-native ecosystems, developer workflows, and DevOps principles, and can confidently communicate with technical and business audiences alike.
• Strong writing skills: You’re a skilled communicator who can write long-form and short-form content with equal precision.
• Sales experience & customer interaction: You’ve worked closely with senior sales teams and know how to create compelling narratives that resonate in the field. You’re comfortable interacting with customers, analysts, and prospects.
• Agility & prioritization: You can context-switch, moving between projects while maintaining high-quality execution. You know how to prioritize ruthlessly.
• Self-sufficiency & asking for help: You thrive in an autonomous role but know when to ask for help if overwhelmed.
• Bias for action: You move quickly, experiment often, and push forward without getting stuck in analysis paralysis.

Nice-to-have

• Hands-on experience with AI coding agents and emerging developer tools.
• Experience with open-source developer tools—familiarity with CDEs, Terraform, Kubernetes, or similar tech.
• Hands-on technical knowledge—understanding the developer mindset is critical.
• Experience working in high-growth startup environments.

About Coder

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle. Our self-hosted AI Development Environment provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools, while platform and security teams can govern, audit, and manage a great developer experience at scale.