Senior Product Marketing Manager

About the Role

The Senior Product Marketing Manager is a strategic leader and key driver of Billtrust's go-to-market success. You will bring deep expertise in B2B product marketing to develop and execute sophisticated GTM strategies, elevate our market positioning, and collaborate with and elevate junior team members. In this senior role, you will operate with a high degree of autonomy and cross-functional influence—partnering closely with Product Management, Revenue Marketing, Sales, and Creative Services to shape how Billtrust solutions are positioned, launched, and adopted across the market. This role sits at the intersection of market strategy and product storytelling. You will serve as the organization's subject matter expert on Billtrust's value propositions and competitive landscape, build a repeatable framework for GTM excellence, and set the standard for how the Marketing function operates. Reporting into senior Marketing leadership, you will own campaign performance, shape how Billtrust is perceived as a market leader, and drive measurable outcomes across awareness, engagement, and product adoption.

What You'll Do

GTM Strategy & Product Positioning

• Lead the development of clear, compelling, and differentiated product messaging, positioning, and proof points grounded in deep customer, vertical, and global market insights—setting the standard for the broader marketing team.
• Serve as the organization's foremost subject matter expert (SME) on Billtrust's value propositions, core capabilities, competitive landscape, and target buyer personas, translating complex insights into actionable marketing strategy.
• Architect and execute comprehensive marketing plans that accelerate market awareness, customer engagement, and product adoption across key segments and verticals.
• Own the end-to-end execution of GTM initiatives for major product launches and updates, orchestrating alignment across the customer lifecycle in close partnership with Revenue Marketing and Product Management.
• Other duties as assigned.

Thought Leadership & Sales Enablement

• Drive Billtrust's thought leadership strategy, producing high-impact content across multiple formats—including webinars, whitepapers, website, video series, and event programming—to build brand authority and market presence.
• Define and lead the sales enablement strategy by developing and maintaining a best-in-class suite of sales tools (pitch decks, solution guides, competitive battlecards, FAQs, ROI calculators) that accelerate the sales cycle and communicate the vision and value of Billtrust products.
• Synthesize market, competitive, and customer insights to proactively influence the product roadmap, ensuring a consistent and compelling customer experience in close collaboration with Product Management.
• Other duties as assigned.

Team Development & Cross-Functional Leadership

• Mentor and provide strategic guidance to junior product marketing team members, fostering skill development and elevating overall team output.
• Identify emerging market opportunities and potential risks, leveraging an agile approach to rapidly adapt GTM strategies in response to evolving industry trends and competitive dynamics.
• Drive cross-functional collaboration with Sales, Product, Finance, and other internal stakeholders to ensure aligned go-to-market execution and a seamless customer experience.
• Other duties as assigned.

What You'll Bring

Required Skills

• 6–9 years of experience in B2B product marketing in SaaS, with required background in fintech, payments, or accounts receivable software
• Proven track record of independently owning and executing full-cycle GTM strategies for complex B2B products, with measurable impact on pipeline and revenue
• Exceptional communicator—able to translate intricate product capabilities into compelling narratives for diverse audiences including C-suite, sales teams, and customers
• Demonstrated ability to work cross-functionally and influence without authority across Sales, Product, and Marketing stakeholders
• Strong analytical mindset with the ability to synthesize market, competitive, and customer data into strategic recommendations
• Demonstrated proficiency with AI tools as a core part of day-to-day PMM workflows, including hands-on experience with Claude or comparable LLMs for research synthesis, content development, and strategic analysis

Preferred Skills

• Experience mentoring junior marketers and elevating team performance
• Experience documenting, standardizing, and scaling product marketing methodologies and playbooks across a growing team
• MBA preferred

Pay

The expected base salary range for this position is $120,000 - $135,000 annually. Compensation may vary depending on several factors, including a candidate's qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.

Benefits

At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development. We're building something special and we want you to feel supported while doing it.