Senior Product Marketing Manager, Asana Service Management
About the role
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.
Responsibilities
- Define and own the end-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results.
- Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs.
- Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
- Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
- Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.
- Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space.
Requirements
- Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences.
- Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems.
- Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points.
- Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches.
- Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.
Qualifications
- Experience in B2B tech and service management (ITSM/ESM) or AI-powered products.
- Proven track record of driving successful product launches and scaling strategies.
- Strong understanding of enterprise software and its role in modern business operations.
- Ability to develop and deliver compelling narratives that resonate with both executives and technical users.
- Experience working across multiple functions including product, sales, and partnerships.
- Excellent organizational and project management skills.
Skills
- Strategic thinking and market analysis.
- Product marketing and go-to-market strategy development.
- Content creation and campaign management.
- Customer engagement and enablement.
- Performance data analysis and trend identification.
- Collaboration and partnership management.
- Effective communication and presentation skills.
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
Pay
The estimated base salary range for this role is between $185,000 - $215,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
Schedule
This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.