Senior Product Marketing Manager, Asana Service Management

About the role

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Senior Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100.

Responsibilities

• Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results.
• Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs.
• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
• Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
• Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.
• Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space.

Requirements

Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products. Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences. Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems. Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points. Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches. Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.

Qualifications

Master’s degree in Business Administration, Marketing, Communications, or related field. Proven track record of successful product marketing leadership in B2B tech and service management (ITSM/ESM) or AI-powered products. Experience launching and scaling products in the ITSM/ESM space. Strong understanding of AI tools and emerging technologies. Excellent communication and presentation skills. Ability to work effectively in a fast-paced, dynamic environment.

Skills

• Strategic thinking and problem-solving skills
• Excellent communication and presentation skills
• Ability to work effectively in a fast-paced, dynamic environment
• Experience in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products
• Strong understanding of AI tools and emerging technologies

Benefits

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences