Senior Product Marketing Manager (Appliances) - Plano, TX (Onsite)
About the role
This role is not eligible for immigration sponsorship. Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference.
Responsibilities
- Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management within the assigned categories.
- Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.
- Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.
- Manage forecasting and inventory planning to optimize product availability and sales performance.
- Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.
Qualifications
Minimum Qualifications
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in product marketing or a related role.
- Strong analytical skills with experience in market research and competitive analysis.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Excellent communication and presentation skills.
Preferred Qualifications
- MBA or advanced degree in Marketing or Business.
- Experience working with online and big-box retailers.
- Knowledge of digital marketing tools and platforms.
Benefits
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.