Senior Product Marketing Manager, ActiveOrder

Duties And Responsibilities

• Evolve the core messaging for ActiveOrder, emphasizing its unified architecture, version-less innovation, and differentiated capabilities such as Distributed Order Management, real-time promising, and omnichannel customer engagement.
• Craft differentiated positioning for order orchestration, customer service, and store fulfillment, showcasing how customers can outpace competitors with a modern, cloud-native OMS.
• Partner with Product Management and Programs to define launch plans for new OMS capabilities, modules, and industry solutions.
• Develop go-to-market strategies that amplify ActiveOrder differentiation across industries like retail, wholesale, direct-to-consumer, grocery, and B2B verticals.
• Create enablement materials for Sales, Customer Success, and Partners that include messaging frameworks, pitch decks, FAQs, and ROI/value calculators.

Thought Leadership & Content Development

• Create authoritative content that highlights Manhattan's leadership in cloud-native OMS, unified commerce orchestration, and AI-driven customer engagement.
• Partner with corporate communications and digital marketing to develop blogs, eBooks, white papers, webinars, and keynote materials.
• Act as a subject matter expert and spokesperson in internal briefings, analyst relations (Forrester, Gartner, IDC), and customer-facing events such as Momentum.

Cross-Functional Collaboration

• Collaborate closely with Partner and Sales teams to ensure unified messaging across the Manhattan portfolio.
• Partner with R&D, Professional Services and Customer Services to amplify ActiveOrder adoption through campaigns, customer stories, and showcase demos.
• Support analyst relations and press briefings with strong, data-driven narratives about Manhattan's OMS leadership.

Client Relationship Skills

• Interacts internally and externally with executive level management.
• Influences decision makers internally and externally.