Senior Product Marketing Manager

About the role

We're hiring a Senior Product Marketing Manager to own how every product reaches the market. This role reports to the VP of Brand.

What You'll Own

• Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product).
• Cover narrative, packaging, and positioning per release.
• Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve.
• Maintain the messaging framework and the proof points that ladder up to it.
• Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks.
• Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager).
• Run regular pitch reviews and field syncs so messaging stays alive on calls.
• Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us.
• Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms.
• Partner with Partner Experience and product on cadence, format, and timing.
• Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult.
• Land founder and executive thought leadership in the venues that shape the category.
• Cook narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room.