Senior Product Marketing Manager

Who you are

• You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilization.
• You have a deep understanding of customer pain points and needs and can communicate complex products in a clear and compelling way.
• You are a self-motivated problem solver with a high sense of ownership.
• You are a strategic thinker and you set goals, create plans, and execute experiments - all grounded in data.
• You are known for your strong communication and collaboration skills and are energized by working cross-functionally to bring projects to completion within the projected time frame.

What you’ll work on

• You lead the go-to-market (GTM) and product adoption efforts for your product portfolio.
• This includes positioning and messaging, new feature launches, adoption and retention, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to be successful.
• Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits.
• Partnering with your product team counterparts to develop strategies that successfully bring features and product enhancements to market.
• Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.
• Building and executing tactical marketing plans that increase product and feature adoption and support retention.
• Speaking to and with our customers to gain new perspective and feedback on our products.
• Collaborating with data insights, strategic research, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
• Building experiments, testing theories, and sharing learnings with cross-functional teams.
• Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product line.
• Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

What you bring

• You are seasoned. You have 6+ years of experience in product marketing and/or sales enablement. AI, legaltech, and enterprise customer experience is a strong plus.
• You’re AI-savvy. You have demonstrable experience in going beyond basic AI application to conduct your work.
• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.
• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches.
• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.
• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
• You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.
• You have a bias toward action. You’re energised by making things happen and getting things done.
• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.
• You’re creative. You have a habit of thinking outside the box in your marketing approaches.
• You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.