Senior Product Marketing Manager

The Role

Drive market adoption of Formlabs' 3D printers and related accessories and materials. Manage the go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition.

Responsibilities

• Be the “quarterback” of our launches of our new hardware, software, and materials products
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
• Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
• Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
• Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
• Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
• Develop deep expertise in our 3D printing technologies, materials, and portfolio

Requirements

• 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
• Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
• Proven ability to work independently and cross-functionally to complete projects
• Tactfully manage by influence with leaders across the organization
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time
• Able to think holistically, and contribute business value outside of your core lane

Bonus Skills

• Technical writing
• Business degree or Technical degree preferred
• Related industry experience

Qualifications

• Passion for technology and 3D printing
• Experience in product marketing or sales engineering
• Strong project management skills
• Ability to conduct market research and analyze competitive landscapes
• Excellent communication and presentation skills
• Ability to work independently and cross-functionally
• High level of initiative and business judgment
• Ability to think holistically and contribute business value
• Technical writing skills
• Preferred business or technical degree
• Industry experience

Skills

• Product marketing
• Sales engineering
• Market research
• Competitive analysis
• Project management
• Communication and presentation
• Collaboration
• Technical writing

Benefits

• Robust equity program
• Comprehensive healthcare coverage
• 401K matching
• Generous paid Parental Leave
• Tenure-based paid Sabbatical Leave
• Flexible Out of Office Plan
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events
• Unlimited 3D prints

Pay

Base pay is determined within a range and depends on skills, qualifications, experience, location, and expected impact on the organization.

Schedule

Full-time position.