Senior Product Manager, Web Growth

About LastPass LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.Curious about our products? Visit our website and try it free! We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us! LastPass is looking for a Senior Product Manager, Web Growth: In this role, you will grow organic acquisition, improve conversion, and keep lastpass.com technically excellent. You will run experiments and measure impact, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.About the team:You'll join the Growth team within LastPass's Marketing organization, responsible for turning lastpass.com traffic into trials and paying customers through organic acquisition, conversion optimization, and site performance. You'll partner closely with web analytics, the Web Product Manager who owns day-to-day site health, and product marketing to ensure every website change is measured and optimized.If you are passionate about complex problem solving and motivated by scale, then this is the role for you!Who will you work with?You'll partner closely with the Senior Director of Growth, who leads the broader growth function, and the VP of Marketing on strategic alignment. Day to day, you'll work with a Web Product Manager, a Senior Engineering Manager, and an eCommerce Product Owner on execution, plus web analytics and product marketing to ensure every change is measured.What are some of the exciting challenges you will be working on?Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.comImprove visitor-to-customer conversion by reimagining the customer journey and adding or refining web featuresDesign and run conversion optimization experiments to identify and scale what drives growthPartner with engineering to keep lastpass.com fast, reliable, and technically flawlessGuide day-to-day website changes to ensure they're optimized for growth outcomesCollaborate with the web analytics team to ensure accurate tracking and instrumentation across the sitePartner with the Web Product Manager and product marketing to align roadmap priorities with growth goalsReport on growth impact through regular updates, reporting, and dashboards that keep stakeholders informedWhat does it take to work at LastPass?Experience in growth-focused product management, including SEO/AEO-driven acquisition strategyStrong track record of designing and running conversion optimization experimentsAbility to partner with engineering teams to improve website performance, reliability, and user experienceProficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisionsStrong communication skills, with experience presenting growth results and recommendations to cross-functional stakeholdersCollaborative and results-oriented approach, balancing rapid experimentation with technical rigor and measurable business outcomes Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.US Pay Range: $119,000 USD - $140,000 USD Why LastPass?The leader in secure accessHigh-growth, collaborative environment with inclusive teamsRemote-first cultureCompetitive compensationFlexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer DaysParental leaveComprehensive health coverage, including dependentsHome office setup supportLastPass Families free account for up to 5 membersContinuous learning and development opportunities, including an annual learning stipend to invest in your growthPeer-to-peer recognition through Quantum WorkplaceEmployee Assistance Program for well-being supportRemote work stipend to support your home office needsShort-Term or Remote-Centric Work Arrangements for added flexibilityUnlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice.