Senior Product Manager, Web Experience & Growth

About the role

We are seeking a highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth.

Responsibilities

• Business Impact Analysis & Strategy: Leverage a strong data foundation to conduct rigorous impact analyses and build business cases that dictate roadmap prioritization.
• Own the Web Product Vision: Define and execute the product roadmap for the corporate website, ensuring the platform architecture and feature set directly support our aggressive traffic and revenue growth targets.
• Component Library Strategy: Drive the strategy for building a scalable, reusable, and brand-compliant CMS block and template library (via Optimizely CMS) that empowers distributed marketers to rapidly launch pages and experiments without heavy engineering reliance.
• Feature Prioritization: Gather business requirements from key stakeholders (Product Marketing, Campaigns, Regional Teams) and prioritize the backlog based on commercial value, technical feasibility, and user impact.
• Platform Ownership & Agile Delivery: Technical Governance: Oversee platform architecture, performance (Core Web Vitals), and security, ensuring our web properties are fast and stable. Agile Execution: Act as the product owner for your dedicated engineering pod, writing clear user stories, setting acceptance criteria, and managing sprint cycles to deliver high-quality web features on time.
• AI & Platform Innovation: Actively seek opportunities to leverage AI within the product management lifecycle (e.g., using AI tools to streamline backlog management, generate technical specs, or optimize web performance testing) to help the engineering team "go fast."
• Cross-Functional Collaboration & Leadership: Partner with Marketing & CRO: Act as the primary technical partner to the CRO and Discoverability teams, ensuring the platform supports complex A/B tests, personalization campaigns, and technical SEO requirements.
• Stakeholder "Selling" & Communication: Translate technical platform updates into clear business narratives and present roadmaps confidently to executive leadership to secure investment for platform evolution.
• Work with UX & Engineering: Collaborate with UX/UI designers on platform capabilities and partner deeply with web engineering to deliver high-quality code on time.
• Executive Communication & Advocacy: Confidently pitch product roadmaps and platform investments to executive leadership. Translate technical platform metrics into clear business narratives and "sell" the value of platform upgrades cross-functionally.

Qualifications

• Experience: 8+ years in digital product management, with at least 3+ years specifically owning enterprise CMS and experimentation platforms.
• Platform Expertise: Deep, hands-on experience managing Optimizely CMS (formerly Episerver) and Optimizely Web Experimentation.
• B2B Web Optimization: Solid experience working in a B2B enterprise tech environment, understanding complex buying journeys, lead flow dynamics, and self-service purchasing behavior.
• PLG & High-Volume Direct Sales: Proven experience in Product-Led Growth (PLG) or driving direct online sales. Must possess the commercial and business acumen to manage, protect, and optimize digital touchpoints supporting high transaction volumes.
• Technical Acumen: Strong understanding of web architecture, API integrations, and front-end technologies (HTML, CSS, JavaScript/React). You don’t need to code, but you must be able to hold your own in technical architecture discussions.
• Agile Methodologies: Experience in Agile/Scrum frameworks and utilizing tools like Jira and Confluence to manage product delivery.
• Executive Presence: Exceptional communication skills with the ability to influence cross-functional teams, build consensus, and present confidently to C-level executives.