Senior Product Manager – Website & Commerce Experience

Position Summary

Taxwell is seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution across TaxAct.com, Drake Software, and 1040.com. This role is responsible for driving customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation.

Essential Duties And Responsibilities

• Website Strategy & Ownership
• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites.
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention.
• Establish website KPIs and measure success against business objectives.
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
• CMS & Content Platform Management
• Own the CMS platform strategy, capabilities, governance, and content publishing experience.
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
• Define requirements and prioritization for CMS enhancements and integrations.
• Ensure content experiences support business goals while maintaining brand consistency and compliance requirements.
• Ecommerce & Conversion Optimization
• Own the end-to-end ecommerce funnel and conversion strategy across digital properties.
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
• Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth.
• Product Leadership & Execution
• Define product requirements, user stories, success metrics, and acceptance criteria.
• Own and prioritize the product backlog to ensure alignment with strategic objectives.
• Lead cross-functional teams through discovery, planning, development, launch, and optimization.
• Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines.
• Participate in Agile ceremonies and ensure successful execution of roadmap commitments.
• Data, Analytics & Customer Insights
• Utilize quantitative and qualitative research to guide product decisions.
• Monitor website, funnel, customer behavior, and business performance metrics.
• Create and communicate product performance updates to stakeholders and leadership.
• Stakeholder Management
• Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams.
• Align stakeholders around product vision, priorities, and outcomes.
• Communicate roadmap decisions, progress, risks, and business impact effectively across the organization.

Required

• 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology.
• Demonstrated experience owning website experiences, digital products, or ecommerce platforms.
• Experience with CMS platforms such as Contentful is a Plus.
• Experience with A/B testing and experimentation platforms.
• Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value.
• Strong analytical skills with experience leveraging data to drive product decisions.
• Excellent communication, stakeholder management, and collaboration skills.