Jobs · Marketing · California

Senior Product Manager (Viral Delivery)

Takara Bio USA, Inc. · San Jose, CA · 5 mo ago
Marketing$170k–$185k/yrFull-time

About the role

The Senior Product Manager is a skilled technical leader responsible for guiding and managing a product portfolio throughout its life cycle. They drive successful product launches, develop effective go-to-market strategies, design and implement promotional activities to drive sales growth, and equip the global sales team with the training they need to succeed.

Responsibilities

  • Manage a portfolio of viral delivery products and ensure their commercial success.
  • Develop and implement the annual tactical marketing plan to grow sales.
  • Conduct outbound marketing activities to advertise our product portfolio and expertise to target customers using a combination of email, search engine, and social media marketing platforms.
  • Plan and run integrated marketing campaigns, analyze their effectiveness, and present conclusions to stakeholders.
  • Partner with the R&D team on key product life cycle decisions, including new product launches, discontinuations, or product improvements.
  • Independently develop a portfolio of sales support tools that includes, but is not limited to, customer-facing presentations, battle and cue cards, testimonials, and citations.
  • Gain voice of customer information from surveys and customer discovery calls.
  • Use voice of customer data from the strategy team to develop web content and other tools that communicate the value proposition directly to customers.
  • Work closely with Sales to fill the sales funnel and get regular and complete feedback from customers.
  • Organize and lead regular tactical marketing meetings to track sales and deliver against product budget.
  • Train junior members on the essential functions of product management.
  • May have supervisory responsibilities for junior members of the Product Management team.

Requirements

  • Requires a Ph.D. in biological sciences or related discipline; M.S. will be considered.
  • Requires a minimum of 3 years postgraduate laboratory experience.
  • A minimum of 6 years of Product Management experience.
  • Advanced knowledge of Product Management functions, with hands-on experience managing viral delivery products.
  • Advanced proficiency in presenting, written, and verbal communication skills is required.
  • Advanced experience with Microsoft Office.
  • Must be detail-oriented and have strong organizational and time management skills.
  • Demonstrated ability to work as part of a team is required.
  • Independence to manage work and lead projects.
  • Ability to assist and train junior members of the team.

Qualifications

  • Requires a Ph.D. in biological sciences or related discipline; M.S. will be considered.
  • Requires a minimum of 3 years postgraduate laboratory experience.
  • A minimum of 6 years of Product Management experience.
  • Advanced knowledge of Product Management functions, with hands-on experience managing viral delivery products.
  • Advanced proficiency in presenting, written, and verbal communication skills is required.
  • Advanced experience with Microsoft Office.
  • Must be detail-oriented and have strong organizational and time management skills.
  • Demonstrated ability to work as part of a team is required.
  • Independence to manage work and lead projects.
  • Ability to assist and train junior members of the team.

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