Senior Product Manager (Viral Delivery)
Takara Bio USA, Inc. · San Jose, CA · 5 mo ago
Marketing$170k–$185k/yrFull-time
About the role
The Senior Product Manager is a skilled technical leader responsible for guiding and managing a product portfolio throughout its life cycle. They drive successful product launches, develop effective go-to-market strategies, design and implement promotional activities to drive sales growth, and equip the global sales team with the training they need to succeed.
Responsibilities
- Manage a portfolio of viral delivery products and ensure their commercial success.
- Develop and implement the annual tactical marketing plan to grow sales.
- Conduct outbound marketing activities to advertise our product portfolio and expertise to target customers using a combination of email, search engine, and social media marketing platforms.
- Plan and run integrated marketing campaigns, analyze their effectiveness, and present conclusions to stakeholders.
- Partner with the R&D team on key product life cycle decisions, including new product launches, discontinuations, or product improvements.
- Independently develop a portfolio of sales support tools that includes, but is not limited to, customer-facing presentations, battle and cue cards, testimonials, and citations.
- Gain voice of customer information from surveys and customer discovery calls.
- Use voice of customer data from the strategy team to develop web content and other tools that communicate the value proposition directly to customers.
- Work closely with Sales to fill the sales funnel and get regular and complete feedback from customers.
- Organize and lead regular tactical marketing meetings to track sales and deliver against product budget.
- Train junior members on the essential functions of product management.
- May have supervisory responsibilities for junior members of the Product Management team.
Requirements
- Requires a Ph.D. in biological sciences or related discipline; M.S. will be considered.
- Requires a minimum of 3 years postgraduate laboratory experience.
- A minimum of 6 years of Product Management experience.
- Advanced knowledge of Product Management functions, with hands-on experience managing viral delivery products.
- Advanced proficiency in presenting, written, and verbal communication skills is required.
- Advanced experience with Microsoft Office.
- Must be detail-oriented and have strong organizational and time management skills.
- Demonstrated ability to work as part of a team is required.
- Independence to manage work and lead projects.
- Ability to assist and train junior members of the team.
Qualifications
- Requires a Ph.D. in biological sciences or related discipline; M.S. will be considered.
- Requires a minimum of 3 years postgraduate laboratory experience.
- A minimum of 6 years of Product Management experience.
- Advanced knowledge of Product Management functions, with hands-on experience managing viral delivery products.
- Advanced proficiency in presenting, written, and verbal communication skills is required.
- Advanced experience with Microsoft Office.
- Must be detail-oriented and have strong organizational and time management skills.
- Demonstrated ability to work as part of a team is required.
- Independence to manage work and lead projects.
- Ability to assist and train junior members of the team.