Senior Product Manager

About the role

The Senior Product Manager, Titlewave owns the B2C ecommerce experience and conversion strategy for Titlewave, Follett Software's educator-focused digital marketplace serving teachers and librarians across K-12 districts. This role leads product strategy and execution focused on optimizing customer journeys, driving purchasing decisions, and delivering solutions that balance the needs of educators with the strategic priorities of our content partners.

Responsibilities

• Leverage data, experimentation, and customer research to continuously improve conversion rates, reduce friction in the buying experience, and ensure Titlewave's marketplace model creates meaningful value for both educators and content providers.
• Own the end-to-end ecommerce product experience, from discovery and search through checkout and post-purchase, including vision, roadmap, prioritization, execution, and learning.
• Partner closely with Engineering, Design, Customer Success, Sales, Marketing, and leadership to build customer empathy into every decision, maintain product pragmatism, and ensure Titlewave delivers academic rigor and value that directly impacts educator adoption and purchasing behavior.
• Conduct ongoing customer research and gather market insights to understand educator needs, pain points in content discovery and purchasing, and barriers to adoption.
• Define and communicate product strategy, roadmap direction, and success criteria in a way that aligns teams around educator value and sustainable business growth.
• Use analytics and experimentation to evaluate product performance, identify opportunities for conversion improvement, and make data-informed prioritization decisions.
• Collaborate with Customer Success, Support, Sales, and Marketing to understand educator feedback, refine messaging around value and academic rigor, and ensure strong product-market alignment.
• Identify dependencies, risks, and tradeoffs early, particularly where educator needs and content partner interests diverge, and work pragmatically across functions to resolve conflicts.
• Represent the product and strategy clearly to internal stakeholders through roadmap updates, experiment results, performance insights, and business recommendations.
• Stay informed on K-12 trends, educator challenges, content distribution models, competitive dynamics, and emerging technology to maintain product relevance and marketplace competitiveness.

Qualifications

• Bachelor's degree in business, technology, education, or a related field; equivalent experience may be considered.
• MBA or similar advanced business or product training is a plus.
• 5+ years of product management experience in ecommerce, SaaS, EdTech or other digital marketplaces with a track record of optimizing conversion and driving revenue growth.
• Demonstrated expertise in running A/B tests, designing experiments, and leveraging quantitative analysis to inform product decisions and measure business impact.
• Strong understanding of ecommerce fundamentals, including user psychology, conversion funnel optimization, pricing strategy, and marketplace dynamics.
• Ability to balance competing stakeholder needs with pragmatism—experience navigating tension between different customer segments or business models is highly valuable.
• Deep customer empathy with a proven ability to understand and articulate user pain points, translate them into product insights, and build solutions that resonate with educators.
• Excellent strategic thinking and problem-solving skills, with the ability to balance long-term vision with near-term execution and experimentation velocity.
• Proven success working cross-functionally and building alignment among Product, Engineering, Design, Data, and go-to-market stakeholders on shared goals.
• Excellent written and verbal communication skills, including the ability to influence stakeholders at multiple levels and present findings compellingly.
• Experience using data and analytics to assess product performance, identify conversion bottlenecks, and support evidence-based decision-making.
• Familiarity with Agile product development practices and modern product management tools is preferred.
• Experience in K-12 education, EdTech, library services, instructional materials, or adjacent spaces is strongly preferred.
• Direct experience building or optimizing marketplace platforms, managing multi-sided supply and demand, or working on ecommerce products is a significant plus.