Senior Product Manager, Search & Social

About the role

The Technical Product Manager for Search and Social Advertising is a core member of the PMX PAS Product organization. This role bridges search and social media expertise, data/technology understanding, and product execution discipline to advance PAS’ cross-channel analytics, reporting, and optimization capabilities. You will own and advance PAS capabilities that support search and social media activation, measurement, and optimization across channels and platforms such as Google Ads, Microsoft Ads, Search Ads 360, Facebook, Instagram, TikTok, and Snap.

Responsibilities

• Product Strategy & Roadmap
  • Contribute to PAS roadmap across search and social media measurement (SEM, YouTube, social media and more), benchmarks, quality/brand safety insights, marketplace integrations, and manual workflow automations.
  • Assess needs from agency activation teams, PMX Partnerships, and Analytics to prioritize features based on impact, feasibility, and user value.
  • Support long-term platform evolution including marketplace integrations, improved data quality, and automated reporting expansions.
• Requirement Definition, Technical Execution, & Backlog Ownership
  • Act as day-to-day Product Owner and SME for one or more PAS development pods for search and social media advertising services and deliverables.
  • Translate search and social media marketplace mechanics and product requirements into clear user stories, functional requirements, acceptance criteria, and technical dependencies.
  • Groom backlog to refine and define stories and tasks that can be transformed into agile tickets and sub-tasks.
  • Bridge Product and Engineering on signal ingestion, business logic integration, taxonomy alignment, platform consistency, and UX/UI.
  • Discover, identify, and define QA methodologies, data backfill/reprocessing, rollback, disaster recovery, and observability.
  • Identify and prepare for errors and failures (known and unknown/assumed).
  • Work with internal technical, support, and resource teams to enable PAS to deliver solutions. Collaborate closely with internal Datalake teams.
  • Partner with Engineering on:
    • Data pipeline readiness
    • API integrations (search platforms, social media platforms, analytics vendors, marketplace partners)
    • Validation and QA for search and social media datasets
    • Troubleshooting discrepancies, mapping issues, and freshness problems
  • Define requirements for multiple reports and features.
  • Maintain a clean, prioritized backlog and ensure sprint readiness with Engineering.
• Stakeholder Engagement
  • Work closely with search + social media and PAS Enablement teams to gather feedback and validate solutions.
  • Support GTM and adoption through training materials, documentation, sample analyses, playbooks, and FAQs.
  • Partner with external ad-tech vendors (analytics, measurement partners) as needed.
• Search and Social Media Advertising Expertise
  • Serve as the internal SME on search and social media advertising mechanics involving platforms/resources such as Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, Facebook, Instagram, TikTok, Snap, measurement partners, and audience targeting partners.
  • Use this expertise to guide product decisions and validate analytical outputs.

Qualifications

• Required Skills & Experience
  • 4–6+ years in product management, ad tech, marketing technology, search marketing advertising, social media advertising, or a related data-driven advertising role.
  • Hands-on knowledge of search and social advertising, data management, engineering, reporting, and campaign performance optimization.
  • Strong understanding of bidding mechanics, auction logic, and platform-specific bidding processes and rules.
  • Experience working with engineering teams on data or platform products (APIs, ETL pipelines, cloud technologies).
  • Familiarity with tools such as Jira, Confluence, Tableau, Databricks, Snowflake, or similar.
  • Excellent communication and stakeholder management skills across technical and non-technical groups.
  • Ability to translate business needs into structured product requirements and clear deliverables.
• Nice-to-Have Experience
  • Programmatic advertising (display and video).
  • Data QA, mapping, and troubleshooting within programmatic datasets.
  • Understanding of identity, audience targeting, or cookie-less strategies.
  • Cross-channel analytics or MMM/MTA inputs.

Benefits

• Medical coverage, dental, vision, disability, and 401K.
• Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Pay

Compensation range: USD $88,540.00 - USD $141,687.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.