Senior Product Manager (PC & Desktop Recommendation) - TikTok Growth (San Jose)

About the Team

The User Growth (UG) team is responsible for the growth of TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. You will lead the product strategy and execution for TikTok’s Desktop/PC Web experience with a user-centric and "large-screen" mindset. You will own the full product lifecycle for the PC platform, transforming it from a companion interface into a primary destination for content consumption and creation. You will bridge the gap between Mobile and Desktop, delivering a seamless ecosystem that maximizes user engagement, retention, and creator productivity on the Web.

Responsibilities

• Own the product roadmap for TikTok Desktop/PC and define its unique large-screen value proposition.
• Lead recommendation and personalization strategy for Web, partnering with algorithm and data teams to optimize feed ranking, session depth, retention, and creator discovery.
• Design web-native user experiences optimized for mouse-and-keyboard interaction to increase engagement.
• Build cross-device continuity between App and Web, leveraging shared user signals to improve recommendation quality and drive conversion.

Qualifications

Minimum Qualification(s)

• 5+ years of PM experience in consumer internet, preferably Web/PC products.
• Experience with recommendation systems, ranking strategies, or feed-based products is preferred.
• Strong data-driven mindset with hands-on experimentation experience.

Preferred Qualification(s)

• Strong cross-functional leadership skills across various cross-functional teams.
• Experience in working with cross-functional partners across different time zones, cultures and languages.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We strive to do great things with great people, leading with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave, short-term and long-term disability coverage, and life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Pay

The base salary range for this position is $185,600 - $396,000 annually. Compensation may vary outside of this range depending on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package that may include additional discretionary bonuses/incentives and restricted stock units.