Senior Product Manager, Marketing Technology & Customer Engagement
Visa · San Francisco, CA · 1 mo ago
On-siteManagement$154k–$246k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About Us" but not "About the role". The instructions: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Include a section ONLY when the posting has real, specific content for it. So we need to map content.
We have:
- About Us (company description) maybe not needed as a heading? Could be "About the role"? Actually "About Us" is about company, not role. The instruction list includes "About the role" as example heading, but we can use other headings if they match content? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Include a section ONLY when the posting has real, specific content for it. So we need to map content.
We have:
- About Us (company description) maybe not needed as a heading? Could be "About the role"? Actually "About Us" is about company, not role. The instruction list includes "About the role" as example heading, but we can use other headings if they match content? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are the allowed headings? Probably we should use those headings only if content exists. So we need to decide which sections have content.
Content:
- Job Description (intro paragraph) maybe could be "About the role"? That seems appropriate: a paragraph describing the role.
- Main Responsibilities (list) => Responsibilities section.
- Qualifications (Basic and Preferred) => Qualifications section.
- Skills? Not explicitly separate; qualifications include skills. Could we have Skills section? Might be redundant. Better to not create Skills if not explicit.
- Benefits: The posting mentions "Visa has a comprehensive benefits package ... includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program." That's specific benefits. So we can create Benefits section.
- Pay: Salary range given: $153,700 to $246,200 per year, may include potential sales incentive payments, bonus and equity. So we can create Pay section.
- Schedule: "Work Hours Varies upon the needs of the department." That's vague but it's specific: "Work Hours Varies upon the needs of the department." That's not a placeholder like "varies"? It says varies upon needs. That's still somewhat vague but it's actual statement. The instruction says do NOT include a section if content is filler/placeholder like "varies", "not specified", "N/A", "TBD". "Work Hours Varies upon the needs of the department." is essentially "varies". Might be considered placeholder. Safer to omit Schedule section.
- Also there is "Visa requires at least 3 days in office" which is about work arrangement; could be part of Schedule? But we might include that in a note under Responsibilities? Not needed.
- Travel Requirements: "This position requires travel 5-10% of the time." That's not in the allowed headings list; maybe we could include under Responsibilities? But we could create a separate section? Not in list; better to incorporate into Responsibilities or maybe a separate "Travel" but not allowed. We'll incorporate into Responsibilities as a bullet.
- Mental/Physical Requirements: office setting, sit/stand, etc. Could be part of Responsibilities? Not needed.
- EEO boilerplate to remove.
- Information for US Applicants includes salary and benefits already captured.
Thus sections: About the role (intro paragraph), Responsibilities (list), Qualifications (list), Benefits (list), Pay (paragraph). Possibly also "Requirements"? But Qualifications covers.
We must not repeat job title as heading. So we will not include heading for Senior Product Manager.
We need to preserve all substantive information. Ensure we don't lose details.
Let's extract the intro paragraph: "We are seeking a strong Senior Product Manager to lead the strategy, roadmap, delivery, integration, and ongoing optimization of Visa Marketing 360, Visa’s global marketing automation and personalization platform. This role requires solid product management expertise, hands-on experience translating business and client engagement needs into scalable platform capabilities, and the ability to partner effectively across marketing, loyalty, engineering, design, analytics, privacy, compliance, and regional teams. The ideal candidate will bring deep product management discipline, strong stakeholder leadership, and experience delivering complex digital or MarTech products that support customer engagement, marketing automation, personalization, journey orchestration, and measurable business outcomes. Experience with customer engagement platforms, CRM, MarTech, marketing automation, personalization, or related capabilities is strongly preferred. In this role, you will own the product lifecycle for Visa Marketing 360, ensuring the platform continues to evolve as a scalable, secure, compliant, and business-impactful solution for Visa and its clients."
That's the job description paragraph.
Now Responsibilities: list items under Main Responsibilities with subheadings: Product Strategy & Vision, Platform Management & Development, Stakeholder Collaboration & Enablement, Data & Performance Optimization, Compliance & Market Awareness. Each has multiple sentences. We need to turn into - items. Should we preserve subheadings inside li? Could embed as bold? But we just need to output list items; we can keep the sentences as is. Might be long but okay.
We need to ensure we don't lose any bullet content.
Let's extract each responsibility block:
Product Strategy & Vision:
- Define and communicate a clear product vision and roadmap for Visa Marketing 360, ensuring the platform continues to enable scalable customer engagement, personalization, automation, and measurable marketing outcomes.
- Lead the integration of Visa Marketing 360 with internal and external partners, ensuring clear requirements, scalable data flows, strong user experiences, and capabilities that support personalization, automation, and customer engagement.
- Identify opportunities to enhance targeting, segmentation, journey orchestration, real-time decisioning, and performance optimization through platform enhancements, data-driven capabilities, and emerging technologies.
Platform Management & Development:
- Translate marketing and client engagement objectives into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
- Manage the product backlog and prioritize features based on business value, user needs, technical feasibility, analytics, and stakeholder feedback.
- Partner with engineering, design, analytics, and marketing stakeholders to deliver high-quality platform enhancements on time and within scope, including capabilities that improve automation, personalization, workflow efficiency, and measurable marketing impact.
- Ensure the product roadmap balances business value, user needs, technical feasibility, scalability, compliance, and innovation.
Stakeholder Collaboration & Enablement:
- Partner closely with global, regional, and market-level Visa stakeholders to understand business goals, client engagement needs, and operational requirements, translating them into scalable product solutions.
- Support the development of training programs, onboarding materials, best-practice playbooks, and enablement resources to drive adoption and effective use of Visa Marketing 360.
- Communicate roadmap priorities, delivery progress, trade-offs, and product decisions clearly to business, technology, and regional stakeholders.
Data & Performance Optimization:
- Use analytics, campaign performance insights, user feedback, and customer engagement data to identify opportunities to optimize platform capabilities and improve marketing outcomes.
- Partner with analytics and business teams to define success metrics, monitor performance, and evaluate the impact of new platform features.
- Assess where AI, automation, and other emerging capabilities can improve personalization, operational efficiency, targeting, and journey optimization.
Compliance & Market Awareness:
- Ensure platform capabilities and marketing activities comply with Visa’s data privacy, security, compliance, and regulatory requirements.
- Monitor the MarTech, customer engagement, personalization, and marketing automation landscape to identify relevant trends, best practices, and opportunities for platform innovation.
- Partner with legal, privacy, compliance, security, and technology teams to ensure new capabilities are designed and delivered responsibly.
Now Qualifications: Basic Qualifications and Preferred Qualifications.
Basic Qualifications:
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications:
- 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- At least 7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams.
- Proven track record of launching, scaling, and continuously improving digital products, platforms, or MarTech capabilities that deliver measurable business or marketing impact.
- Strong understanding of marketing technology, CRM, customer engagement, marketing automation, journey orchestration, personalization, segmentation, and customer experience platforms.
- Demonstrated ability to translate business, client, and user needs into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
- Experience working with engineering, design, analytics, marketing, legal, privacy, compliance, and regional stakeholders to deliver scalable and compliant product capabilities.
- Strong knowledge of agile methodologies, backlog management, release planning, and product delivery tools such as Jira.
- Excellent communication and stakeholder management skills, with the ability to influence across global, regional, technical, and business teams.
- Customer-oriented and data-driven mindset, with the ability to use analytics, user feedback, and performance insights to guide product decisions.
- Demonstrated ability to evaluate and apply emerging technologies, including AI where relevant, to improve platform capabilities, operational efficiency, personalization, and business outcomes.
- Experience with customer engagement, CRM, loyalty, marketing automation, or MarTech platforms, with the ability to translate market trends and stakeholder needs into practical product enhancements.
- Familiarity with AI and other emerging MarTech trends, with the ability to assess where they can improve customer engagement, personalization, automation, or platform efficiency.
- Experience working with cross-regional teams and adapting marketing solutions for diverse markets.
- Knowledge of global data privacy regulations and their implications for marketing technology, data-driven personalization, and customer engagement.
We should combine Basic and Preferred into a single Qualifications section? The instruction allows Qualifications heading. We'll list all qualifications as bullet points, maybe separate basic vs preferred? Could keep as two sublists but still under Qualifications. We'll just put all bullets.
Benefits: list: Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, Wellness Program.
Pay: paragraph: "For roles located in the US, the estimated salary range for this position is $153,700.00 to $246,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity."
We should not include filler like "may vary depending on job-related factors". That's specific info, not placeholder. So keep.
Schedule: we decided to omit.
Now we need to output only HTML fragment, no /, no markdown.
We'll produce:
About the role
... paragraph ...
Responsibilities
- ...
...
Qualifications
- ...
...
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
Pay
... paragraph ...
Make sure to not include extra whitespace? It's fine.
Check that we didn't miss any substantive info: Travel requirements 5-10% time, mental/physical office setting, Visa requires at least 3 days in office. Should we include those? They are substantive but not under allowed headings. Could we incorporate them into Responsibilities or Qualifications? Travel could be a bullet under Responsibilities. Office days could be
- items. Should we preserve subheadings inside li? Could embed as bold? But we just need to output list items; we can keep the sentences as is. Might be long but okay.
We need to ensure we don't lose any bullet content.
Let's extract each responsibility block:
Product Strategy & Vision:
- Define and communicate a clear product vision and roadmap for Visa Marketing 360, ensuring the platform continues to enable scalable customer engagement, personalization, automation, and measurable marketing outcomes.
- Lead the integration of Visa Marketing 360 with internal and external partners, ensuring clear requirements, scalable data flows, strong user experiences, and capabilities that support personalization, automation, and customer engagement.
- Identify opportunities to enhance targeting, segmentation, journey orchestration, real-time decisioning, and performance optimization through platform enhancements, data-driven capabilities, and emerging technologies.
Platform Management & Development:
- Translate marketing and client engagement objectives into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
- Manage the product backlog and prioritize features based on business value, user needs, technical feasibility, analytics, and stakeholder feedback.
- Partner with engineering, design, analytics, and marketing stakeholders to deliver high-quality platform enhancements on time and within scope, including capabilities that improve automation, personalization, workflow efficiency, and measurable marketing impact.
- Ensure the product roadmap balances business value, user needs, technical feasibility, scalability, compliance, and innovation.
Stakeholder Collaboration & Enablement:
- Partner closely with global, regional, and market-level Visa stakeholders to understand business goals, client engagement needs, and operational requirements, translating them into scalable product solutions.
- Support the development of training programs, onboarding materials, best-practice playbooks, and enablement resources to drive adoption and effective use of Visa Marketing 360.
- Communicate roadmap priorities, delivery progress, trade-offs, and product decisions clearly to business, technology, and regional stakeholders.
Data & Performance Optimization:
- Use analytics, campaign performance insights, user feedback, and customer engagement data to identify opportunities to optimize platform capabilities and improve marketing outcomes.
- Partner with analytics and business teams to define success metrics, monitor performance, and evaluate the impact of new platform features.
- Assess where AI, automation, and other emerging capabilities can improve personalization, operational efficiency, targeting, and journey optimization.
Compliance & Market Awareness:
- Ensure platform capabilities and marketing activities comply with Visa’s data privacy, security, compliance, and regulatory requirements.
- Monitor the MarTech, customer engagement, personalization, and marketing automation landscape to identify relevant trends, best practices, and opportunities for platform innovation.
- Partner with legal, privacy, compliance, security, and technology teams to ensure new capabilities are designed and delivered responsibly.
Now Qualifications: Basic Qualifications and Preferred Qualifications.
Basic Qualifications:
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications:
- 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- At least 7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams.
- Proven track record of launching, scaling, and continuously improving digital products, platforms, or MarTech capabilities that deliver measurable business or marketing impact.
- Strong understanding of marketing technology, CRM, customer engagement, marketing automation, journey orchestration, personalization, segmentation, and customer experience platforms.
- Demonstrated ability to translate business, client, and user needs into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
- Experience working with engineering, design, analytics, marketing, legal, privacy, compliance, and regional stakeholders to deliver scalable and compliant product capabilities.
- Strong knowledge of agile methodologies, backlog management, release planning, and product delivery tools such as Jira.
- Excellent communication and stakeholder management skills, with the ability to influence across global, regional, technical, and business teams.
- Customer-oriented and data-driven mindset, with the ability to use analytics, user feedback, and performance insights to guide product decisions.
- Demonstrated ability to evaluate and apply emerging technologies, including AI where relevant, to improve platform capabilities, operational efficiency, personalization, and business outcomes.
- Experience with customer engagement, CRM, loyalty, marketing automation, or MarTech platforms, with the ability to translate market trends and stakeholder needs into practical product enhancements.
- Familiarity with AI and other emerging MarTech trends, with the ability to assess where they can improve customer engagement, personalization, automation, or platform efficiency.
- Experience working with cross-regional teams and adapting marketing solutions for diverse markets.
- Knowledge of global data privacy regulations and their implications for marketing technology, data-driven personalization, and customer engagement.
We should combine Basic and Preferred into a single Qualifications section? The instruction allows Qualifications heading. We'll list all qualifications as bullet points, maybe separate basic vs preferred? Could keep as two sublists but still under Qualifications. We'll just put all bullets.
Benefits: list: Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, Wellness Program.
Pay: paragraph: "For roles located in the US, the estimated salary range for this position is $153,700.00 to $246,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity."
We should not include filler like "may vary depending on job-related factors". That's specific info, not placeholder. So keep.
Schedule: we decided to omit.
Now we need to output only HTML fragment, no /, no markdown.
We'll produce:
About the role
... paragraph ...
Responsibilities
- ... ...
Qualifications
- ... ...
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
Pay
... paragraph ...
Make sure to not include extra whitespace? It's fine. Check that we didn't miss any substantive info: Travel requirements 5-10% time, mental/physical office setting, Visa requires at least 3 days in office. Should we include those? They are substantive but not under allowed headings. Could we incorporate them into Responsibilities or Qualifications? Travel could be a bullet under Responsibilities. Office days could be