Senior Product Manager, Marketing Data & Technology

About the role

Lead vendor evaluations, platform implementations, and data integration initiatives to establish the technology foundation that enables personalized customer engagement, marketing effectiveness, and regulatory compliance across Neighborly—a hub of service brands connecting customers to top-notch local experts for home and business services. With over 40 years of experience, Neighborly is focused on strategic innovation as we build the future of home and business services.

Responsibilities

• Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations.
• Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value.
• Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams.
• Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance.
• Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions.

Requirements

• 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform.
• Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestion.
• Demonstrated experience running vendor evaluations and implementations end-to-end, from requirements through contract to production.
• Working fluency with SQL and data warehouse concepts sufficient to validate vendor or engineer claims.
• Practical knowledge of email and SMS compliance including opt-in mechanics and deliverability.

Skills

• Strong written and verbal communication skills with the ability to communicate technical concepts to both technical and non-technical audiences.
• Demonstrated analytical and critical thinking skills with the ability to interpret data and make informed business recommendations.
• Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment.
• Ability to manage ambiguity, prioritize competing initiatives, and develop structured solutions to complex business problems.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

Schedule

• Hybrid working model: Monday–Wednesday in office, Thursday/Friday from home.
• Office locations: 500 E John Carpenter Fwy, Irving, TX or 1010 N University Parks Drive, Waco, TX.
• Full-time, Monday–Friday, 8 AM to 5 PM.

Benefits

• Competitive pay.
• Equity and annual bonus opportunities.
• Paid time off and paid holidays.
• Recess breaks and wellness programs.

For more details, see the Neighborly Benefits Guide.