Marketing Technology-Senior Product Manager

Key Responsibilities

• Driving the roadmap and establishing business requirements for CRM-related initiatives, including single view of the consumer and capabilities for omnichannel campaign orchestration.
• Leading change management and adoption of new product features for existing Martech platforms.
• Prioritize and document use cases and features, collaborating with the Senior Director of CRM and Consumer Strategy and other marketing leaders.
• Identify and document critical use cases requiring new capabilities, translating user needs into detailed user stories in Jira.
• Collaborate with internal teams and external vendors to deliver seamless, data-driven consumer experiences.
• Provide solutions to issues in creative and effective ways.
• Champion the customer perspective in CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.

Qualifications

• Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge.
• 8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry.
• Proven success working on large-scale data initiatives, such as CDP and MDM.
• Passion for creating exceptional user experiences.
• Excellent analytical, problem-solving, negotiation, and decision-making skills.
• Excellent communication and stakeholder management skills.
• Ability to explain technical solutions in a simple way for non-technical partners.
• Strong technical skills and experience working with IT in an agile environment.

Preferred Qualifications

• Familiarity with Salesforce products and data privacy regulations (e.g., GDPR, CCPA).
• Hands-on experience with responsible adoption of AI and GenAI agents and solutions.