Senior Product Manager, Global Downstream Marketing Cholangioscopy

About the role

The Senior Product Manager, Global Downstream Marketing – Cholangioscopy is responsible for driving downstream marketing strategy and execution across the Boston Scientific Cholangioscope portfolio including distribution strategy and new, early-stage technologies entering the market. This role drives the global growth and adoption of innovative single-use cholangioscopy solutions while leading portfolio management activities to optimize and expand the performance of existing products.

Responsibilities

• Own the overall downstream marketing strategy and execution for the cholangioscopy portfolio, balancing near-term growth initiatives with future launches.
• Develop and implement comprehensive global go-to-market plans, including segmentation, targeting, customer engagement, and adoption strategies.
• Partner closely with early clinical users, KOLs, and field teams to gather insights, document outcomes, and translate them into compelling marketing and training materials.
• Manage the portfolio’s commercial performance, including tracking key metrics such as revenue, utilization, share, and margin, and developing data-driven recommendations to address business opportunities.
• Commercial Leadership and Launch Excellence:
  • Lead the commercial execution of key SpyGlass™ DS product initiatives, focused on driving market development, identifying and converting early adopters, and establishing clinical and procedural proof points.
  • Translate strategic intent into actionable downstream execution plans to accelerate adoption across prioritized accounts.
  • Develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
• Work cross-functionally with Sales, Training, Professional Education, Clinical, Sales Operations, Supply Chain, Manufacturing and HEMA to deliver cohesive and efficient market execution.
• Forecast demand and guide commercialization pacing to align supply, resource allocation, and performance targets.
• Global Market Strategy:
  • Monitor globally for competitive trends, emerging clinical data, and customer sentiment to adapt marketing strategies dynamically.
  • Partner with upstream marketing to inform future portfolio direction and evidence-generation priorities based on early market learnings.
  • Foster strong relationships with clinicians and global Key Opinion Leaders to strengthen advocacy, training pathways, and referral networks.

Qualifications

• Bachelor’s degree
• 5 years of professional experience, including 3 years of relevant experience
• Willingness and ability to travel up to 40%, including internationally
• Proven track record of successful commercialization and product launches in medical device industry
• Global downstream experience (i.e. product management, sales engagement and campaign)
• Ability to work effectively in a cross-functional, matrix organization

Preferred Qualifications

• Deep product marketing experience
• Clinical understanding of endoscopic procedures and customer value drivers
• Strategic thinker with a bias for action and innovation
• Advanced degree (e.g., MBA or Master’s in a related field)