Senior Product Manager, Data Partnerships

Responsibilities

• Lead the data partnerships strategy, identifying, evaluating, and structuring integrations with third-party data providers across key verticals (retail, healthcare, travel, financial services, etc.), ensuring strong commercial and technical alignment
• Translate data assets into scalable advertiser-facing audience, insights, and measurement products that drive revenue and platform differentiation
• Define the strategy for onboarding and activating datasets, including technical requirements, privacy considerations, and commercial approach
• Define and evolve our measurement framework across upper and lower funnel objectives, including methodologies for attribution, incrementality, and performance validation
• Own the product vision and roadmap for data, insights, and measurement initiatives, aligning with company strategy and market opportunities
• Drive end-to-end product development from concept through launch, coordinating cross-functional teams across engineering, design, product marketing, and operations
• Establish and track KPIs tied to advertiser outcomes, revenue impact, and product adoption
• Conduct ongoing market and competitive analysis to identify new data opportunities, risks, and areas for strategic investment
• Partner with Product Marketing and Commercial teams to define positioning, packaging, and go-to-market strategy for data-driven products
• Identify and prioritize opportunities to leverage AI/ML to enhance targeting, insights generation, and measurement capabilities

Qualifications

• 5+ years of Product Management experience in Ad Tech, Data Platforms, Measurement, identify, or Analytics
• Experience working with data onboarding
• Strong familiarity with privacy frameworks (GDPR, TCF, COPPA, etc.)
• Demonstrated experience defining measurement methodologies (attribution, lift testing, incrementality)
• Exceptional communication, organization, and analytical skills
• Strong ownership mindset with a proactive, self-driven approach to problem-solving and execution

Benefits

• Health, dental, and vision insurance, plus mental health resources
• 401(k) match and generous PTO
• Hybrid work environment (NYC office)
• Free lunch for onsite team members in NYC
• Volunteer Opportunities
• Professional development opportunities

Pay

$120,000 - $155,000 USD

Schedule

Greater NY-area Residents: We currently have a hybrid remote work policy. All Verve For Advertisers employees living within a 90-minute (one way) commute of our NYC office are expected to be in the office three days per week.