Senior Product Manager – Data Collaboration & Measurement

About the role

Roku is building the future of advertising measurement and data collaboration—and we need a product leader who can help us get there. In this role, you'll sit at the intersection of Roku's proprietary data assets, privacy-enhancing technologies, and the broader advertising ecosystem. Your mission: enable advertisers to prove that their campaigns deliver real business outcomes through trusted measurement and secure data collaboration.

Responsibilities

• Drive Data Collaboration Strategy & Execution
• Own the product roadmap for Roku Data Cloud (RDC), our framework designed to facilitate seamless collaboration within the media ecosystem using Roku's proprietary data
• Partner with cleanroom technology providers (Snowflake, LiveRamp Clean Room, AWS Clean Rooms, Habu, InfoSum) to design and launch privacy-safe data collaboration capabilities
• Define and prioritize advertiser and agency use cases including audience planning, campaign measurement, closed-loop attribution, and incrementality testing
• Translate technical data structures and query logic into intuitive product experiences that empower marketers to activate Roku data securely
• Navigate the advertising identity ecosystem, working with onboarder identity solutions and direct PII matching approaches to enable precise audience targeting and measurement
• Expand 3rd Party Measurement Ecosystem
• Build and maintain strategic partnerships with the measurement vendor ecosystem including audience measurement (Nielsen, Videoamp, iSpot), attribution providers (Northbeam), mobile measurement partners (Kochava, Appsflyer), and incrementality testing platforms (HAUS, Measured)
• Own the product strategy for integrating measurement capabilities into Roku's ad platform, including server-to-server integrations, pixel-based tracking, and ad serving standards (VAST/VMAP)
• Work cross-functionally with engineering, data science, sales, and partnerships to prioritize measurement integrations that drive advertiser outcomes
• Evangelize Roku's measurement capabilities to agencies, brands, and industry bodies—becoming the trusted voice for how Roku proves advertising effectiveness
• Deliver a Closed-Loop Measurement System
• Design products that enable advertisers to measure campaign performance across planning, delivery, and optimization phases
• Collaborate with data engineering and analytics teams to ensure measurement methodologies are rigorous, defensible, and aligned with industry standards
• Support sales and client success teams with technical expertise, helping them articulate Roku's measurement value proposition
• Drive Product Excellence
• Define product requirements, user stories, and acceptance criteria for complex technical features
• Work closely with engineering teams to balance technical feasibility with business impact
• Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
• Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders

Qualifications

• 4+ years of product management experience, with at least 2 years in advertising technology, measurement, or data platforms
• Strong working knowledge of cleanroom solutions (Snowflake Clean Room, LiveRamp Clean Room, AWS Clean Room) and privacy-enhancing technologies; hands-on experience with data structures, query logic, and SQL
• Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, marketing mix modeling) and the vendor landscape
• Technical fluency: familiarity with measurement integration methods (server-to-server, pixel-based) and ad serving standards (VAST, VMAP)
• Advertising DNA: Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed-loop attribution
• Identity Ecosystem: Knowledge of how identity works in advertising, including onboarder solutions, PII matching, and privacy-safe approaches to audience addressability
• Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
• Strong written and verbal communication skills—you can explain complex technical concepts to both technical and non-technical audiences
• Strategic thinker with strong execution skills: you can see the big picture and get into the details to drive execution

Skills

• Data Collaboration Expertise
• Measurement Ecosystem Knowledge
• Technical Fluency
• Advertising DNA
• Identity Ecosystem
• Proven Ability to Work Cross-Functionally
• Strong Written and Verbal Communication Skills
• Strategic Thinker with Strong Execution Skills

Benefits

• Health Insurance
• Equity Awards
• Life Insurance
• Disability Benefits
• Parental Leave
• Wellness Benefits
• Paid Time Off