Senior Product Manager – Data Collaboration & Measurement

About the role

Roku is building the future of advertising measurement and data collaboration—and we need a product leader who can help us get there. In this role, you'll sit at the intersection of Roku's proprietary data assets, privacy-enhancing technologies, and the broader advertising ecosystem. Your mission: enable advertisers to prove that their campaigns deliver real business outcomes through trusted measurement and secure data collaboration.

Responsibilities

• Own the product roadmap for Roku Data Cloud (RDC), our framework designed to facilitate seamless collaboration within the media ecosystem using Roku's proprietary data
• Partner with cleanroom technology providers (Snowflake, LiveRamp Clean Room, AWS Clean Room, Habu, InfoSum) to design and launch privacy-safe data collaboration capabilities
• Define and prioritize advertiser and agency use cases including audience planning, campaign measurement, closed-loop attribution, and incrementality testing
• Translate technical data structures and query logic into intuitive product experiences that empower marketers to activate Roku data securely
• Navigate the advertising identity ecosystem, working with onboarder identity solutions and direct PII matching approaches to enable precise audience targeting and measurement
• Build and maintain strategic partnerships with the measurement vendor ecosystem including audience measurement (Nielsen, Videoamp, iSpot), attribution providers (Northbeam), mobile measurement partners (Kochava, Appsflyer), and incrementality testing platforms (HAUS, Measured)
• Own the product strategy for integrating measurement capabilities into Roku's ad platform, including server-to-server integrations, pixel-based tracking, and ad serving standards (VAST/VMAP)
• Work cross-functionally with engineering, data science, sales, and partnerships to prioritize measurement integrations that drive advertiser outcomes
• Evangelize Roku's measurement capabilities to agencies, brands, and industry bodies—becoming the trusted voice for how Roku proves advertising effectiveness
• Deliver a Closed-Loop Measurement System
• Design products that enable advertisers to measure campaign performance across planning, delivery, and optimization phases
• Collaborate with data engineering and analytics teams to ensure measurement methodologies are rigorous, defensible, and aligned with industry standards
• Support sales and client success teams with technical expertise, helping them articulate Roku's measurement value proposition
• Drive Product Excellence
• Define product requirements, user stories, and acceptance criteria for complex technical features
• Work closely with engineering teams to balance technical feasibility with business impact
• Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
• Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders

Qualifications

• 4+ years of product management experience, with at least 2 years in advertising technology, measurement, or data platforms
• Strong working knowledge of cleanroom solutions (Snowflake Clean Room, LiveRamp Clean Room, AWS Clean Room) and privacy-enhancing technologies; hands-on experience with data structures, query logic, and SQL
• Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, marketing mix modeling) and the vendor landscape
• Technical fluency: familiarity with measurement integration methods (server-to-server, pixel-based) and ad serving standards (VAST, VMAP)
• Advertising DNA: Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed-loop attribution
• Identity Ecosystem: Knowledge of how identity works in advertising, including onboarder solutions, PII matching, and privacy-safe approaches to audience addressability
• Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
• Strong written and verbal communication skills—you can explain complex technical concepts to both technical and non-technical audiences
• Strategic thinker with strong execution skills: you can see the big picture and get into the details to drive execution

Skills

• Data Collaboration Expertise
• Measurement Ecosystem Knowledge
• Technical Fluency
• Advertising DNA
• Identity Ecosystem
• Proven Ability to Work Cross-Functionally
• Strong Written and Verbal Communication Skills
• Strategic Thinker with Strong Execution Skills

Benefits

• Health Insurance
• Equity Awards
• Life Insurance
• Disability Benefits
• Parental Leave
• Wellness Benefits
• Paid Time Off

What's Roku's Approach to Hybrid Working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are Some of the Benefits?

• Comprehensive benefits including global access to mental health and financial wellness support and resources
• Local benefits such as healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
• Support for taking time off in accordance with local leave policies and other personal needs

What Should I Know About Roku's Culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.