Senior Product Manager, Card Experience
Affirm · Richmond, VA · 3 wk ago
RemoteRemoteMarketing$195k–$255k/yrFull-time
What you'll do
- Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
- Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
- Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
- Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
- Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.
What we look for
- 4+ years in Product Management; Ideally with previous background owning growth/distribution channels
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
- Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations.
- Data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning, and iterating quickly.
- Excellent cross-functional leadership; experience leading embedded eng/design pods.
- Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience.