Jobs · Marketing

Senior Product Manager, Card Experience

Affirm · Miami, FL · 3 days ago
RemoteRemoteMarketing$195k–$255k/yrFull-time

What You'll Do

  • Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
  • Leverage partnerships and experiments to launch and scale new acquisition surfaces, ensuring seamless, high-conversion onboarding experiences.
  • Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable Customer Acquisition Cost (CAC) to Lifetime Value (LTV) impact.
  • Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
  • Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
  • Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.

What We Look For

  • 4+ years in Product Management; ideally with previous background owning growth/distribution channels.
  • Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
  • Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
  • Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations.
  • Data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning, and iterating quickly.
  • Excellent cross-functional leadership; experience leading embedded engineering/design pods.
  • Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience.

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