Senior Product Manager, Card Experience
The Senior Product Manager, Card Acquisition (New Channels) role at Affirm is responsible for launching and scaling new acquisition channels for the Affirm Card. This role requires 4+ years of Product Management experience, ideally with a focus on growth and distribution channels. Previous experience in consumer financial or regulated products, along with strong fluency in experiment design, attribution, and CAC→LTV optimization, is preferred.
What You'll Do
Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
Leverage partnerships and design acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.
What We Look For
Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations.
Data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning, and iterating quickly.
Excellent cross-functional leadership; experience leading embedded eng/design pods.
Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience.
Benefits
Competitive health care coverage, flexible spending wallets, generous time off, ESPP, and 100% subsidized medical coverage, dental, and vision for you and your dependents.
Remote-first company with options for remote work and occasional office visits.
Comprehensive benefits package including ESPP, time off, flexible spending wallets, and health care coverage.