Senior Product Manager, Card Experience
The Senior Product Manager, Card Acquisition (New Channels) role at Affirm is seeking a driven individual to lead the launch and scaling of new acquisition channels for the Affirm Card. This role involves defining and owning the Card Acquisition roadmap, launching and scaling new acquisition surfaces, designing and executing acquisition programs, and continuously experimenting to unlock new distribution levers.
About the Role
This role plays a pivotal role in shaping how millions of consumers first discover and adopt the Affirm Card, with direct ownership over measurable acquisition and activation outcomes. It is a highly visible role with significant opportunity to influence strategy and drive Affirm’s next phase of cardholder growth.
What You'll Do
Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
Leverage cross-functional collaboration with Engineering, Design, Risk, Compliance, Marketing, and the Card Foundations team to deliver seamless, high-conversion onboarding experiences.
Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
Collaborate cross-functionally to align dependencies and ensure safe, scalable growth.
Experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.
What We Look For
4+ years in Product Management; ideally with previous background owning growth/distribution channels.
Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations.
Data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning, and iterating quickly.
Excellent cross-functional leadership; experience leading embedded eng/design pods.
Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience.
Note: Pay grade and equity grade details are provided but not included in the job posting. Affirm offers competitive benefits including health care coverage, flexible spending wallets, time off, ESPP, and remote work options.