Senior Product Manager, Card Experience

The Senior Product Manager, Card Acquisition (New Channels) role at Affirm is seeking a driven individual to lead the launch and scaling of new acquisition channels for the Affirm Card. This role requires 4+ years of Product Management experience, ideally with a focus on growth channels, and a strong background in consumer financial products.

About the Role

You will be responsible for defining and owning the Card Acquisition roadmap, launching and scaling new acquisition surfaces, and continuously experimenting to unlock new distribution levers. You will also collaborate with cross-functional teams to ensure safe and scalable growth.

Responsibilities

• Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
• Leverage rapid experimentation to launch and scale new acquisition surfaces, working closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
• Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
• Own funnel performance end-to-end, tracking weekly acquisitions, 30-day activation, drop-offs by step, and implementing robust incrementality testing.
• Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
• Experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.

Requirements

• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
• Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
• Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations.
• Data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning, and iterating quickly.
• Excellent cross-functional leadership; experience leading embedded engineering/design pods.
• Bachelor’s or Master’s in Computer Science, or other related fields; or equivalent practical experience.

Qualifications

• Pay Grade - N
• Equity Grade - 9

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

USA base pay range (CA, WA, NY, NJ, CT) per year: $195,000 - $255,000
USA base pay range (all other U.S. states) per year: $173,000 - $233,000

Benefits:

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.