Senior Product Manager - Activation

About the role

The Activation team at Mercury exists to bridge the gap between new customers and their first meaningful interaction with the product. This role is pivotal in guiding these customers from their initial deposit to their first 'aha' moment, fostering long-term relationships and continuous value discovery.

Responsibilities

• Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood of customers taking their next best step.
• Set the direction and define prioritized roadmaps for the team, focusing on solving user problems, enabling product teams, and maximizing customer value.
• Design systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across various surfaces.
• Develop customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions.
• Use data and user insights to develop hypotheses, design experiments, and measure impact, focusing on customer progress and business value.
• Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform.

Requirements

• 7+ years of product management experience, preferably with horizontal, platform, or lifecycle teams.
• Experience owning customer journeys or growth funnels in a product-led company.
• Strong product intuition and ability to translate complex problems into clear strategy.
• Collaborative skills, comfortable working across design, engineering, marketing, and data teams.
• A hands-on approach to execution, comfortable in both detail-oriented tasks and high-level vision-setting.
• Enthusiasm for working with talented peers and engaging thoughtfully in a collaborative environment.

Qualifications

• Exceptional problem-solving skills and the ability to think creatively about user needs.
• Experience with product-led growth strategies and lifecycle marketing.
• Strong understanding of user behavior and the ability to predict and influence customer actions.
• Ability to work effectively in a fast-paced, agile environment.
• Excellent communication and interpersonal skills, able to articulate complex ideas clearly to both technical and non-technical audiences.

Skills

• Strong analytical and data-driven skills.
• Experience with user research methods and tools.
• Proficiency in product management methodologies such as Agile, Scrum, or Lean.
• Understanding of financial products and services, particularly banking and fintech.
• Experience with CRM systems and customer relationship management.

Benefits

Mercury offers a comprehensive benefits package including base salary, equity (stock options/RSUs), and benefits. The salary and equity ranges are highly competitive within the SaaS and fintech industry, and new hire offers are tailored based on experience, expertise, geographic location, and internal pay equity relative to peers.

Pay

The total rewards package includes a range of $200,700 - $250,900 for US employees and CAD 189,700 - 237,100 for Canadian employees.

Schedule

Details on the schedule are not specified in the job posting.