Senior Product Launch Manager

Join the team modernizing medicine at ModMed, where we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a tech entrepreneur, we adopted a “for doctors, by doctors” approach—hiring clinicians and teaching them to code. This philosophy drives our AI-enabled, specialty-specific cloud platform that centers patients in care.

About the role

As the primary launch owner, you will orchestrate end-to-end product introductions, converting high-level company goals into comprehensive launch strategies and detailed execution plans. You will master operational dependencies—pricing, SKU architecture, legal review, compliance signoff—to ensure the business scales the moment a product goes live. You will standardize processes and tools across the portfolio, align every launch with long-term strategy and market demands, and serve as the senior-management liaison, distilling complex mechanics into clear executive insights. With cross-functional authority, you will lead Product, Marketing, Sales, and Customer Success, hold stakeholders accountable, and equip teams to sell and support new solutions confidently. You will proactively identify risks, establish KPIs, conduct post-mortem analyses, and drive execution with an AI-forward mindset, all while modeling a “player-coach” mentality and maintaining meticulous documentation as the enterprise’s single source of truth.

Responsibilities

• Translate high-level company goals into comprehensive launch strategies and detailed launch plans.
• Master operational dependencies—pricing, SKU architecture, legal review, compliance signoff—to ensure business readiness at launch.
• Evolve and institutionalize standardized processes and tools to drive consistency and efficiency across the product portfolio.
• Ensure all launch activities align with company long-term strategic goals and current market demands.
• Serve as the primary liaison to senior management, providing high-stakes updates and data-driven presentations.
• Lead and influence diverse teams across Product, Marketing, Sales, and Customer Success, ensuring accountability to launch commitments.
• Partner with Sales and Customer Success leadership to strategically equip teams to sell and support new solutions.
• Identify potential market or operational risks early and develop robust mitigation strategies.
• Establish and monitor KPIs to evaluate launch performance and conduct post-mortem analyses for future growth.
• Drive execution excellence using modern project management tools with an AI-forward mindset.
• Demonstrate a “player-coach” mentality, taking active ownership of challenges and setting standards for growth mindset and resilience.
• Maintain a standard of excellence in documentation and reporting, ensuring meticulous records as a “single source of truth.”

Requirements

• Bachelor’s degree in Business, Marketing, or equivalent work experience.
• 10+ years of experience in product launch, GTM strategy, or product marketing for complex enterprise SaaS software (both organic and white-labeled).
• Strong understanding of the Healthcare technology market, including clinical workflows, regulatory considerations, and provider needs (desired).
• Proficiency in end-to-end GTM orchestration and strategic launch ownership.
• Proficiency in designing and optimizing cross-functional processes to eliminate operational silos.
• Proficiency in modern project management tools (e.g., Asana, Jira, Monday.com).
• Excellent communication skills, both written and verbal, with ability to distill complex launch mechanics into strategic updates for senior executives.
• Experience conducting post-launch analysis, establishing KPIs, and translating insights into actionable business improvements.
• Familiarity with leading in high-pressure environments and managing stakeholders without direct reporting authority.
• Familiarity with using AI for efficiency, automation, and data accuracy in the product launch lifecycle.
• Commitment to high rigor in documentation, ensuring a meticulous “single source of truth.”
• Ability to work Eastern business hours and travel domestically up to 10%.

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution.
• 401(k) with a matching contribution each payday: 50% of your contribution on up to 6% of compensation; after one year, 100% of the match is vested.
• Generous Paid Time Off and Paid Parental Leave programs.
• Company-paid Life and Disability benefits.
• Flexible Spending Account and Employee Assistance Programs.
• Company-sponsored Business Resource & Special Interest Groups for engaged communities.
• Professional development opportunities, including tuition reimbursement and unlimited LinkedIn Learning access.
• Global presence with in-person collaboration; dog-friendly US headquarters.
• Hybrid office-based roles and remote availability for some positions.
• Weekly catered breakfast and lunch, treadmill workstations, Zen and wellness rooms at the Boca Raton headquarters.