Senior Product Director, MarTech
Caesars Sportsbook & Casino · Las Vegas, NV · 3 mo ago
HybridMarketing$150k–$200k/yrFull-time
Responsibilities
- Lead the product strategy and roadmap for all platforms, vendors, workflows, and journeys across our entire MarTech stack
- Your ownership, vision, and ability to deliver will directly impact several KPIs such as: Marketing campaign efficiency & ROI, Personalization engagement metrics, Customer activation & retention, Cross channel messaging performance (email/SMS/push/in app), CDP data completeness & quality, Time to market for campaigns and experimentation, Operational efficiency for marketing teams (automation, self-service capabilities), NPS/CSAT for customer messaging experiences
- Build a collaborative team culture that encourages open communication, innovation and career growth while holding Product Managers accountable and striving for excellence
- Champion a customer first, research driven culture where your passion of responding to customers ever evolving behaviors is second nature
- Translate customer research and market insights into clear priorities and scalable solutions
- Create, monitor and communicate results of real-time visibility into funnel health and account outcomes (dashboards, leading indicators, anomaly detection, alerting), while also creating self-service dashboards for teams
- Communicate clear, data backed recommendations and tradeoffs to senior leadership
Qualifications
- 8+ years in developing successful digital products, including 3+ years managing Product Managers
- Expertise in creating and maintaining roadmaps, while also training direct reports on best practices
- Proven ownership of customer lifecycle, segmentation, or personalization products
- Proven ability to engage Data Scientists and ML teams on predictive or automated capabilities
- Experience in Agile software product delivery, preferably in a scrum setting using Jira
- Expertise in funnel analytics, experimentation, and data-driven product development
- Executive level communication and storytelling to offer effective updates and streamline communication to a broad audience
Additional Requirements
- Experience with vendor orchestration, model monitoring, and risk decisioning platforms
- Background building platform capabilities (rules engines, feature stores, experimentation frameworks)
- Find complex problems with numerous restraints exciting; and not daunting
- Passionate about new developments in technology
- Highly motivated individual, who wants to work with the best and be the best
- Ability to build trusting relationships with peers, teams, and leaders
- Ability to lead through influence, inspiration, experience, and collaboration
Pay
The salary range for this position is $150,000.00 - $200,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- A 401(k)-matching program