Senior Product Designer, Onboarding & Activation

About the role

We are seeking a Senior Product Designer to join our Product Led Growth (PLG) team to focus on Onboarding & Activation. When a law firm becomes a Clio customer, the clock starts. The first 120 days determine whether they become a firm genuinely embedded in Clio, or one that churns quietly because they never quite got there. This role owns the design of that window. You will shape the onboarding experiences, activation flows, in-product guidance, and internal tooling that move new customers from signed contract to real, sustained usage across the Clio products they have purchased.

Responsibilities

• Own the end-to-end design of the onboarding and activation experience from day one through the critical first 120 days, across every Clio product a customer has access to.
• Map the journey: initial setup, first value moment, team adoption, habit formation, and natural discovery of additional Clio products within an existing subscription that map to custom needs and mental models while addressing core pain points.
• Design onboarding paths that reflect how different firm types and roles actually get value from Clio, moving away from a single default flow toward starting points appropriate to the customer.
• Identify where customers succeed and where they fall off, and use that understanding to drive design decisions.
• Design and ship the in-product experiences that guide customers through setup and toward their first meaningful value moments: checklists, empty states, contextual tooltips, progress indicators, and in-app guidance.
• Concept, prototype, and present solutions that solve both business and user problems and deliver measurable outcomes.
• Partner with Product to define what an activated customer looks like for each Clio product, by segment and firm type, and design experiences that move customers toward those milestones.
• Use cohort analysis, funnel metrics, and time-to-milestone data to identify where design interventions will have the most impact.
• Leverage metrics to drive design decisions and measure whether your work is moving the numbers.
• Design internal tooling for onboarding and migration teams to reduce setup time and address current tooling shortcomings.
• Partner closely with your PM counterpart and Engineering to translate complex onboarding challenges into clear, shippable design solutions.
• Work across the Manage, Work, Grow, Payments, and Accounting product teams to ensure each product has a coherent onboarding experience that connects to the broader 120-day journey.
• Provide thoughtful feedback in team critiques and support the growth of fellow designers.
• Articulate the rationale behind your design decisions, and ask difficult questions and challenge assumptions when needed.

Requirements

• 5+ years of experience in product design, with SaaS or B2B product experience strongly preferred.
• Demonstrated experience designing onboarding, activation, or early lifecycle experiences in a B2B SaaS environment.
• Ability to think in journeys, not just features: you design for the arc across 30, 60, and 90 days, not just the individual screen.
• Experience designing for multi-role, multi-stakeholder products where different users need different entry points and value paths.
• Track record of shipping products that solve customer problems and move company metrics, with specific examples you can speak to.
• Proficiency in user research methodologies and the ability to translate findings into actionable design insights.
• Proficiency in modern design tools (Figma, Figma Make) and a willingness to adopt new tools as needed.
• Comfort working with funnel data, cohort analysis, and time-to-milestone metrics to inform and evaluate design decisions.
• Excellent communication, collaboration, and presentation skills.
• Strong understanding of interaction design principles, usability, visual design, and accessibility.
• Experience with design systems.
• Demonstrated experience transforming your craft using AI.

Preferred Experience

• Experience designing onboarding and activation journeys with concrete business and user outcomes.
• Experience designing internal tooling for customer-facing operational teams such as onboarding, implementation, or migrations.
• Experience in legal tech, vertical SaaS, or a professional services context where the buyer and the end user are often different people.
• Experience in a multi-product company where customers onboard into a platform over time rather than a single product.
• Familiarity with onboarding and analytics tooling such as Pendo, Amplitude, Appcues, or similar.
• Experience designing AI-assisted workflow, automation, or guidance features.

What You Will Find Here

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance.
• A hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
• A flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.

Pay

The expected salary range* for this role is $128,400 to $151,000 to $173,600 CAD. There are a separate set of salary bands for other regions based on local currency. Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time.

Schedule

This role is available to candidates across Canada (excluding Quebec) and the US. If you are located near one of our hubs (Burnaby, Calgary, or Toronto), you will be expected to work in the office a minimum of twice per week on our designated Anchor Days.