Jobs · Marketing · North Carolina

Senior Product Consultant

Caterpillar Inc. · Cary, NC · 1 mo ago
Marketing$128k–$193k/yrFull-time

About the role

At Caterpillar, your work helps customers build a better, more sustainable world. In this role, you will support go-to-market initiatives and sales execution as a subject matter expert for an assigned portfolio of products, technologies, and services. You will partner with customers, dealers, sales teams, and internal stakeholders to connect business needs with practical solutions that drive value and growth. This role is ideal for someone who enjoys working at the intersection of customer needs, technical expertise, and commercial strategy. You will help customers and dealers understand how Caterpillar solutions can improve performance, increase efficiency, and support long-term success.

Responsibilities

  • Provide product application expertise at the point of sale and deliver product training on applied technology, job efficiency, and safety for customers, company teams, and dealer sales personnel.
  • Conduct product performance studies, evaluate customer jobsite efficiency, and gather product and customer requirements to identify incremental sales opportunities.
  • Build business cases that support product improvements and new product introduction programs.
  • Manage marketing technology tools and systems while partnering with key stakeholders to develop a product roadmap that supports business growth.
  • Collaborate across internal teams to align timelines, clarify marketing goals, and advance marketing technology priorities.
  • Develop product knowledge resources and sales growth programs that support field-facing teams, customer engagement, and market execution.

Skills

  • Customer-focused mindset: anticipate customer needs, build strong relationships, deliver on commitments, and use customer insights to shape effective solutions.
  • Product and service knowledge: understand how products and services are positioned, sold, delivered, and connected across the organization.
  • Decision-making and critical thinking: gather relevant data, evaluate alternatives, assess risks and benefits, and make

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