Senior Producer

About the role

Rocket Money is looking for a Senior Producer to join our Video Creative team. This isn't a traditional production role — we're looking for someone who understands direct response advertising inside and out, brings a strong creative voice, and knows how to turn raw concepts into high-performing content that entertains, educates, and converts. You'll work across digital and broadcast platforms, leading production from concept through delivery while helping us stand out in a competitive fintech space.

Responsibilities

• Own integrated production end-to-end — from concept through delivery, building effective direct-response ads for social media channels, digital platforms, and broadcast
• Shoot, direct, and produce original footage — you're comfortable on set and across all stages of production from pre to post
• Create motion graphic explainers and source new content to scale creative output — this goes well beyond cutting and arranging pre-existing clips
• Increase weekly output by releasing multiple variations of concepts across a wide range of sizes and formats
• Collaborate with the creative team on ideation, storyboarding, and concept development
• Iterate fast based on performance data — you believe data informs creativity, not limits it, and you're always optimizing for specific channels and platforms
• Liaise with internal teams, production teams, external vendors, actors, and talent
• Build and maintain budgets and timelines, identify and hire third-party vendors, and manage production costs
• Continue to improve workflows for production and delivery while maintaining and contributing to asset library structure and organization
• Format new and existing assets to properly fit all media platforms' best practices
• Manage multiple projects simultaneously with swift turnaround times and a sharp eye for detail

Requirements

You love producing for direct response and have a genuine instinct for how editing decisions impact the way users comprehend and respond to an ad

You believe data can inform creativity, not limit it

Able to envision and edit many different visual scenarios from a single set of raw video assets

Expert-level proficiency in Premiere Pro and After Effects

Strong design sensibilities; experience with Figma and Adobe Photoshop is a plus

Comfortable on a production set and across all stages of production from pre to post

Skilled at presenting complex technical information in a clear and engaging format

Experienced with budgets, timelines, vendor management, and cost oversight

Excellent time management skills with the ability to accurately assess scope and availability

A collaborative communicator who gives and receives feedback well and brings a fresh perspective to the table

Qualifications

Salary range of $100,000 - $130,000 + bonus + benefits, based on job-related knowledge, skills, and experience

Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer