Senior PR Specialist (6-month contract)

About the role

KAYAK is seeking a Senior PR Specialist to join the North America Communications team. The ideal candidate will analyze travel search data to uncover timely, newsworthy insights and develop data-driven earned media campaigns.

Responsibilities

• Analyze travel search data to uncover timely, newsworthy insights and identify trends that matter to journalists and audiences
• Translate data findings into compelling press materials — including pitches, press releases, media briefs, and executive talking points
• Develop proactive media opportunities around travel trends, seasonal moments, and breaking news
• Build and maintain strong relationships with business, consumer, travel, and technology media
• Collaborate with KAYAK's data team to shape research, validate findings, and bring data-driven campaigns to life
• Identify timely opportunities and develop creative, data-backed rapid-response campaigns that keep the brand relevant in the news cycle
• Measure campaign performance using PR analytics tools and apply findings to inform future strategies
• Manage external agency relationships and collaborate with marketing, analytics, and global communications teams
• Support multiple campaigns simultaneously from insight development through earned media results
• Contribute to monthly PR performance reporting, distilling results and trends into clear, actionable insights for the broader team

Requirements

• 5+ years of experience in consumer and/or B2B public relations
• Demonstrated track record of developing data-driven earned media campaigns
• Strong analytical skills — comfortable interpreting data, identifying patterns, and surfacing stories others might overlook
• Proficiency with tools such as Excel, Google Sheets, or data dashboards to independently explore trends and validate story angles
• Excellent written and verbal communication skills
• Experience developing and executing PR campaigns with a high degree of independence
• A demonstrated ability to build and maintain strong media relationships
• A consistent track record of securing meaningful, high-quality media coverage
• In-depth understanding of existing and emerging social platforms (experience in both traditional and digital PR tactics utilizing social media is a plus!)

Qualifications

• BA/BS degree in Communications, Public Relations, Marketing, Journalism, or related field
• Proven success in creating and executing PR campaigns
• Experience working with travel-related media
• Ability to work independently and as part of a team

Skills

• Data analysis
• Storytelling
• Media relations
• Project management
• Excel proficiency

Benefits and Perks

• Generous paid vacation + time off for your birthday
• Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• Free lunch 2 days per week
• Monthly social events, Thursday happy hours

Pay

$80,000 - $100,000 annually

Schedule

Work from our Norwalk, CT office 3 days per week