Senior Platform Partnership Business Development Manager

About the role

The Senior Platform Partnership BD Manager, TikTok For Business position is a remote, work-from-home role, as are all positions at Acceleration Partners. Some travel is required for client meetings, internal meetings, conferences, and other events.

Responsibilities

• Identifies, pursues, and closes new platform and API partnerships with CRM platforms, e-commerce tools, and marketing automation providers. Owns the full BD cycle from first contact through signed agreement.
• Buils and maintains a strong network across the platform partnership ecosystem and represents TikTok For Business at senior and C-level engagements.
• Drives the critical post-close phase: shepherds partners through technical onboarding, scoping API integration requirements, and works closely with product and engineering teams to get integrations live. Translates commercial commitments into operational reality, ensuring partners can activate advertisers at scale via TikTok For Business APIs.
• Co-creates and executes co-marketing, co-selling, and activation programs with partners to drive advertiser onboarding. Builds joint GTM motions that connect TikTok platform strengths to each partner’s merchant or client base, with the goal of growing effective monthly active advertiser (EMAA) counts.
• Tracks and owns partnership KPIs including registrations, new customer acquisition (NCA), EMAA, and revenue. Uses data to identify what is working, what isn’t and where to focus energy. Brings a structured, analytical approach to optimization across a portfolio of partnerships.
• Acts as the connective tissue between external partners and internal product, engineering, and marketing teams. Communicates partner needs clearly, flags integration blockers early, and ensures internal teams have the context to prioritize and execute effectively.

Qualifications

• 5+ years of experience in platform partnerships, business development, or API partnership management.
• Proven track record closing and operationalizing partnerships, not just sourcing them.
• API and technical fluency: comfortable reading API documentation, discussing integration requirements with engineering teams, and identifying where technical configurations create (or block) commercial value.
• A solid understanding of digital advertising, particularly how SMBs buy ads and how platform ad products (pixel, conversion tracking, campaign creation) function.
• Commercial acumen: understands partnership economics, can structure win-win deals, and knows how to measure impact.
• Fluent in English (required).
• Additional major European language (German, French, Spanish, Italian, or Dutch) is a strong plus.
• Experience working cross-functionally with product, engineering, and marketing teams.
• Bachelor’s degree.
• Ability to travel when needed for partner meetings, conferences, and internal team events.

Nice to have

• Experience working with Shopify, WooCommerce, Salesforce, HubSpot, or similar platform partners.
• Familiarity with TikTok’s ad products and the SMB advertiser journey.