Senior Planner, Digital (Temp)

Horizon Media, founded in 1989, is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative business solutions and highly personal approach to client service, Horizon fosters an inclusive culture where diverse perspectives are valued.

About the Role

This position involves a mix of media negotiating, campaign analysis, relationship management, team leadership, and digital strategy. You’ll collaborate across teams to drive impactful media campaigns and mentor junior staff.

Responsibilities

• Media Negotiating & Buying (25%)
  • Oversee and assist in RFP creation, review partner responses, and compile proposal analysis.
  • Drive partner negotiations and ensure accuracy of insertion orders in internal systems.
  • Collaborate with partners, creative agencies, and biddable activation teams (Paid Search, Paid Social, Programmatic).
  • Work with Horizon Media teams (Business Solutions, Investment) on 360 partnerships.
• Reporting & Analysis (25%)
  • Monitor and report on media campaigns, communicating optimization opportunities and challenges.
  • Analyze ad verification and ad server data to draw actionable insights.
  • Provide accurate data for dashboards and Excel trackers.
  • Communicate optimization strategies across display, mobile, social, and video.
• Relationship Management (15%)
  • Develop strong relationships with internal teams, clients, and vendors.
  • Adjust project timelines and communicate changes to leadership.
  • Apply industry and client-specific knowledge to enhance relationships.
• Team Management & Delegation (15%)
  • Mentor junior team members (Assistant Planners, Planners) and contribute to their development.
  • Schedule check-ins to identify career growth opportunities.
  • Guide team goal-setting, task delegation, and timeline management.
  • Share best practices, media principles, and industry trends.
  • Participate in interviews for Assistant/Planner roles.
• Digital Media Strategy (15%)
  • Collaborate on strategy and guide plan development using Horizon’s planning tools.
  • Ensure digital strategy aligns with overall brand communication goals.
  • Participate in brainstorms for plan and consideration set development.
  • Monitor digital trends and apply insights to campaign strategy.
  • Assist in creating media plans, objectives, and strategy decks.
• Campaign Management & Execution (5%)
  • Oversee trafficking, site tagging, and ensure proper campaign functionality.
  • Verify accuracy of specs documents and creative materials.
  • Delegate post-launch tasks (screenshots, links, placement proof).
  • Work on mid-campaign reconciliation, billing, pacing, and brand safety.

Requirements

• Interest in the digital landscape and a desire to innovate.
• Strong writing and presentation skills.
• Collaborative, team-oriented, and detail-oriented with excellent time management.
• Problem-solving skills and ability to develop creative solutions.
• Flexibility to thrive in a fast-paced environment.
• Commitment to mentoring and supporting team members.
• Advocate for diversity, equity, and inclusion.

Qualifications

• 2+ years of digital media experience.
• Knowledge of digital channels and buying methods (video, display, programmatic, social).
• Familiarity with marketing principles, analytics, and concepts.
• Proficiency in Microsoft Office Suite.
• Experience negotiating and constructing digital media plans.
• Competence with media planning tools (e.g., media management systems, billing systems).
• Mastery of third-party ad servers and ad verification (DCM, Double Verify, Innovid preferred).
• Familiarity with biddable channels and partner direct.

Pay

Salary range: $1,275.00 to $1,538.00 per week. Actual pay may vary based on skill sets, experience, training, licensure/certifications, and equity.