Senior Planner, Digital

About the role

Horizon Media, founded in 1989 by Bill Koenigsberg, is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Recognized for its innovative approach to client service and culture, Horizon is consistently named to prestigious annual Best Places to Work lists.

Responsibilities

• Media Negotiating & Buying – 25%

  • Oversee and assist in RFP creation and review of partners/site responses, compile proposal analysis, and drive partner negotiations
  • Ensure accuracy of insertion orders within internal systems to reserve advertising space and confirm delivery
  • Collaborate with key partners during planning process, including Partners, Creative Agencies, and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
  • Work alongside other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

• Reporting & Analysis – 25%

  • Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners, and the client
  • Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
  • Provide data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
  • Effectively communicate optimization strategies, challenges, and opportunities across display, mobile, social, and video

• Relationship Management – 15%

  • Develop and maintain strong, mutually beneficial relationships with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Traffic, Operations, as well as clients and vendors
  • Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
  • Become a resource and trusted partner for clients
  • Begin serving as a resource and trusted partner for clients

• Team Management & Delegation – 15%

  • Contribute to other junior team member(s) development (train Assistant Planners and Planners, onboard new Senior Planners)
  • Schedule check-ins with junior team members, identifying goals and opportunities for career development, contribute to performance management
  • Guide team in setting goals, project tasks, and timelines
  • Utilize past experiences to develop Planner’s mentorship skills and abilities
  • Provide education on best practices, media principles, and industry at large
  • Participate in interview process for Assistant/Planner roles

• Digital Media Strategy – 15%

  • Collaborate with supervisor on strategy, guiding assistant and planner in plan development
  • Employ Horizon Media’s suite of planning, evaluation, and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development, and reporting
  • Ensure digital strategy fits into overall brand communication goals
  • Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
  • Guide and participate in creation and presentation of media-specific documents such as media plans, objectives, and strategies decks, and other related functions

• Campaign Management & Execution – 5%

  • Oversee trafficking and site tagging, follow through to ensure sites are enabled and functioning properly
  • Affirm accuracy of specs documents and that all materials are received from creative agency
  • Delegate and provide direction on campaign post-launch information (i.e. screenshots, links, and placement information) to demonstrate proof of placement for clients
  • Work alongside assistant media planner and media planner on mid-campaign reconciliation, billing, pacing, campaign validation, and brand safety

Qualifications

• 2+ years previous digital media experience
• Knowledge of various channels and buying methods (video, display, programmatic, social)
• Familiarity with marketing principles, analytics, and concepts
• Confidence within Microsoft Office Suite
• Experience in negotiating and constructing digital media plans
• Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
• Familiarity with biddable channels and partner direct

Preferred Skills & Experience

• Knowledge of various channels and buying methods (video, display, programmatic, social)
• Familiarity with marketing principles, analytics, and concepts
• Confidence within Microsoft Office Suite
• Experience in negotiating and constructing digital media plans
• Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
• Familiarity with biddable channels and partner direct

Benefits

Horizon Media offers a competitive total rewards package including a discretionary bonus and a variety of benefits such as health insurance coverage, life and disability insurance, retirement savings plans, company-paid holidays, unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Pay

$66,300.00 - $80,000.00

Schedule

N/A