Senior Physician Liaison

Responsibilities

• Buils and supports Penn Medicine relationships with referring providers.
• Identifies and builds new business opportunities and enhances lines of communication between referring physicians and Penn Medicine specialists.
• Regularly engages referring providers in increasing meaningful engagement with the goals to build new business, establish new relationships and strengthen existing relationships.
• Uses a variety of clinical and programmatic education materials including article/research reprints, program/service materials, videos, podcasts, clinical briefs, etc., to increase engagement with providers.
• Recognized by internal stakeholders as a field and audience expert, and important for inclusion for network and program development.
• Primary resource providing information about referring physicians for Marketing, Service Line, and Division leadership, providers and administrators.
• Agregates and shares intelligence and opportunities in a way that facilitates and encourages discussion and positions opportunities for operational improvements.
• Uses advanced skills at accessing and interpreting data from multiple sources in order to glean insight to inform strategy.
• Uses data on a regular basis to help inform messaging and identify opportunities.
• Uses advanced territory management and routing to create effective sales plans.
• Uses advanced sales strategies and techniques to drive volume to specific programs, and to uncover new business development opportunities for the health system.
• Development and implementation of sales plans to include goals for volume growth for identified programs.
• Budget Management – Collaborate on development for audience/market specific budget creation and management.
• Integrates referring physician marketing strategies into sales plans to build business (i.e. facilitates physician roundtables, CME promotion, clinical briefings).
• Consistently meets Target activity and volume goals, and actively working towards Stretch goals.
• Majority of outreach activity types are Liaison:Provider and Provider:Provider
• Strengthen Physician Relations, increase opportunities for collaboration, move market share through enhanced referral networks, increase revenue and build physician preference for Penn Medicine.
• Leads/facilitates focused topic discussions in training and sales planning meetings, and offers examples and case studies for discussion and learning.
• Actively pilots and works with new ideas and technology to effectively to help advance sales team efforts (i.e. technology, sales tools, etc.).
• Consistently utilizes Maintain PRM database with daily entry of Physician Outreach activity, issues, opportunities.
• Serves as a mentor with other liaisons to facilitate growth.

Qualifications

• Bachelor of Arts or Science (Required)
• Preferably in health care, business or a related field.
• 7+ years Professional or administrative experience in healthcare and prior experience working with Healthcare providers.
• Medical and/or Pharmaceutical/Device sales experience preferred
• Experience working in an Academic Medical Center preferred