Senior Physician Liaison

Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.

About the role

Responsible for enhancing the lines of communication between referring, non-UPHS physicians, CCA Physicians and the Penn Medicine Faculty. These responsibilities include building and supporting relationships, coordinating and disseminating information about Penn Medicine Clinical Programs, acting as a key resource for internal and external clients and identifying new business opportunities with referring physicians, other hospitals and health systems. Daily travel is necessary within the Lancaster/Reading/Collegeville territory. A MSCRM Database is used to track activity; proficiency is expected after training is provided. This is a hybrid/remote role based out of 3535 Market Street with field work required.

Responsibilities

• Builds and supports Penn Medicine relationships with referring providers.
• Identifies and builds new business opportunities and enhances lines of communication between referring physicians and Penn Medicine specialists.
• Regularly engages referring providers to increase meaningful engagement with the goals to build new business, establish new relationships, and strengthen existing relationships.
• Uses a variety of clinical and programmatic education materials including article/research reprints, program/service materials, videos, podcasts, clinical briefs, etc., to increase engagement with providers.
• Is recognized by internal stakeholders as a field and audience expert, important for inclusion in network and program development.
• Primary resource providing information about referring physicians for Marketing, Service Line, and Division leadership, providers, and administrators.
• Aggregates and shares intelligence and opportunities in a way that facilitates and encourages discussion and positions opportunities for operational improvements.
• Uses advanced skills at accessing and interpreting data from multiple sources to glean insight and inform strategy.
• Uses data on a regular basis to help inform messaging and identify opportunities.
• Uses advanced territory management and routing to create effective sales plans.
• Uses advanced sales strategies and techniques to drive volume to specific programs and to uncover new business development opportunities for the health system.
• Development and implementation of sales plans to include goals for volume growth for identified programs.
• Collaborates on development for audience/market-specific budget creation and management.
• Integrates referring physician marketing strategies into sales plans to build business (e.g., facilitates physician roundtables, CME promotion, clinical briefings).
• Consistently meets target activity and volume goals, and actively works toward stretch goals.
• Majority of outreach activity types are Liaison:Provider and Provider:Provider.
• Strengthens Physician Relations, increases opportunities for collaboration, moves market share through enhanced referral networks, increases revenue, and builds physician preference for Penn Medicine.
• Leads/facilitates focused topic discussions in training and sales planning meetings, and offers examples and case studies for discussion and learning.
• Actively pilots and works with new ideas and technology to effectively advance sales team efforts (e.g., technology, sales tools).
• Consistently utilizes and maintains PRM database with daily entry of Physician Outreach activity, issues, and opportunities.
• Serves as a mentor with other liaisons to facilitate growth.

Requirements

• Bachelor of Arts or Science, preferably in healthcare, business, or a related field (Required).
• 7+ years of professional or administrative experience in healthcare and prior experience working with healthcare providers (Required).
• Medical and/or pharmaceutical/device sales experience (Preferred).
• Experience working in an Academic Medical Center (Preferred).

Benefits

We offer a comprehensive compensation and benefits program that includes one of the finest prepaid tuition assistance programs in the region.

Schedule

8-hour days.