Senior Performance & Insights Manager

About the role

This role is responsible for architecting the measurement framework for all Beast products and services. Working in close collaboration with the Main Channel, Partnerships, and Viral Marketing teams, this individual will define the future of creator measurement beyond personal branding, specifically focusing on how creators can effectively drive the sales of products and services.

Responsibilities

• Audit and synthesize existing historical content data to establish baseline performance metrics.
• Partner with cross-functional leads to define success criteria for diverse product and service launches.
• Design and oversee the implementation of internal analytical tools to streamline performance tracking.
• Present complex data briefings to leadership, ensuring clear understanding of performance drivers and strategic opportunities.
• Continuously test new product and service measurement vectors through action-oriented experimentation.
• Develop framework standards that empower creative teams to make data-informed decisions in real-time.
• Serve as the primary internal consultant for all performance and insights-related initiatives regarding creator-led conversion.

Requirements

• Native understanding of YouTube ecosystem mechanics, audience behavior, and growth drivers.
• Robust experience working with and analyzing brands, with a focus on commercial conversion.
• Exceptional ability to synthesize large data sets into clear, compelling stories for executive-level audiences.
• Proven track record of influencing stakeholders and providing data-driven recommendations that impact bottom-line results.
• High level of presence and communication skills necessary to lead briefings and influence strategy with leadership.

Preferred Skills

• Deep background in entertainment, media, or digital advertisement performance analytics.
• Proven experience successfully working directly with high-profile creators or influencer-led brands.
• Ability to provide concrete, specific examples of data-driven projects that directly improved commercial performance.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days