Senior Partnerships Marketing Manager

About the role

onX is seeking a Senior Partnerships Marketing Manager to serve as the dedicated marketing lead embedded within our growing partnerships program. This role serves as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams. You'll bring genuine marketing expertise from the earliest stages of a partnership, shaping what we build together, how we bring it to market, and how we measure success.

Responsibilities

• Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams.
• Work "attached at the hip" with onX's Partnerships Program Manager, bringing the marketing expertise and strategic voice that complements their program management role.
• Represent onX's marketing perspective during deal formation — not just at launch — asking the right questions and ensuring marketing value is built into every partnership from the start.
• Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams.
• Lead co-marketing strategy for each partnership — knowing when to apply a brand-level approach and when to go deep into the culture of a specific vertical (Hunt, Offroad, Fish, Backcountry, etc.).
• Identify and prioritize net-new marketing channels through partnerships — retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions — based on onX's growth roadmap.
• Build and maintain onX's partnerships playbook — our philosophy on how we partner, the menu of co-marketing capabilities we offer, and how we think about audience alignment and mutual value.
• Develop tiered partnership frameworks defining what Tier 1, 2, and 3 relationships look like in terms of marketing commitments and deliverables — reducing guesswork and last-minute pivots.
• Own end-to-end briefing, scoping, and coordination for every partnership marketing initiative — from brief through launch.
• Maintain a forward-looking view of partner moments and campaign windows that feeds proactively into the broader marketing calendar.
• Be the single point of contact for the marketing component of every active partnership — the person who knows what's happening, what's due, and what just changed.
• Build scalable workflows, templates, and playbooks that turn partnership marketing from a series of one-off requests into a repeatable acquisition channel.
• Enforce creative and brand guidelines with partner teams before anything goes to production.
• Act as a creative multiplier — arrive with the strategic rationale, audience insight, message hierarchy, and a POV on execution already in hand.
• Roll up your sleeves when needed: scrubbing scripts, attending shoots, writing briefs, managing feedback cycles, and staying on partner calls until it's right.
• Route partner audience insights to the right internal teams to create testable opportunities across acquisition, conversion, and retention.
• Partner with product marketing, lifecycle, growth, web, and creative to ensure partner campaigns show up consistently across every touchpoint.
• Embed AI as a repeatable co-pilot in daily workflows — experimenting in real work, refining with sound judgment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• Eight (8) or more years of experience in partnerships marketing, brand marketing, or integrated marketing, with at least 2–3 years in a role that required direct management of external partner marketing relationships.
• Proven ability to develop and execute co-marketing programs end-to-end, from strategy through measurement — you've built this before and have results to show.
• Strong marketing expertise to hold your own as a strategic voice — not just a project coordinator — in rooms with senior brand and marketing leaders at large partner organizations.
• Exceptional project management skills: you can hold a complex, multi-stakeholder initiative together across internal teams and external partners without things falling through the cracks.
• A multiplier mindset — you reduce friction, bring a POV, and make the teams around you better, rather than adding a layer of telephone between partners and execution teams.
• Comfortable operating in ambiguity and building structure where none exists — building new playbooks, frameworks, tiering systems, and workflows doesn't intimidate you, it excites you.
• A strong curiosity for exploring new technologies, including AI

Qualifications

• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel monthly for partner meetings and events, as well as quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

Pay

$128,000 to $150,000 upon hire, based on experience, skills, certifications, and education among other factors as required in the job description.

Schedule

Full-time position with occasional travel and remote work options.