Senior Partner Marketing Manager - Data & AI

Responsibilities

• Build and own the North America partner marketing strategy and plans for EPAM's Data & AI partner ecosystem, aligned with company objectives and partner priorities
• Work with internal stakeholders and partner teams to advance EPAM's Data & AI GTM narrative and co-sell positioning
• Develop compelling thought leadership and content that differentiates EPAM and its partners in the market
• Collaborate with marketing teams and partner stakeholders to plan and execute multi-channel campaigns, including email, social media, webinars, and events
• Maintain and optimize marketing automation tools for lead tracking, scoring, and reporting
• Organize, support, and promote partner-related webinars, workshops, and in-person events
• Manage end-to-end event logistics including registration, coordination, and follow-up
• Represent EPAM at industry conferences and trade shows as needed
• Lead partner-focused demand generation strategies to capture and nurture leads
• Collaborate with sales teams to ensure marketing-generated leads are effectively managed and converted
• Leverage tools such as Salesforce, Marketo, and D365 to support pipeline visibility and reporting

Requirements

• Bachelor's degree in marketing, business, communications, or a related field
• 8–10 years of experience in partner marketing at a platform, solutions, or systems integrator company
• Proven B2B marketing experience, preferably in technology or cloud computing
• Hands-on experience working with Data & AI partners such as NVIDIA, Databricks, Anthropic, and Snowflake, and developing winning co-sell strategies
• Familiarity with marketing and sales automation platforms (Salesforce, D365, Marketo, or equivalent)
• Strong writing and content creation skills with the ability to translate technical concepts into market-facing narratives
• Proficiency in digital marketing channels and analytics
• Excellent project management and organizational skills with the ability to manage multiple programs simultaneously
• Creative thinker with the ability to generate innovative, partner-relevant marketing ideas
• Strong communication and presentation skills across internal and external audiences