Senior Field Marketing Manager - AI & Data Partnerships

About the role

This role supports the LLM and OEM Partnerships team, a strategic and fast-growing area of Similarweb's business. The role focuses on building the marketing engine to get in front of key partners and stakeholders in the AI and data space.

Responsibilities

• Build and execute multi-channel marketing programs: digital, direct, and in-person that get us in front of new buyers and nurture existing relationships at high-priority target accounts across tech companies
• Own conference sponsorships and speaking opportunities end-to-end: strategy, logistics, on-site execution, and ROI measurement, with a focus on establishing Similarweb as a recognized name in the AI and data space
• Plan and execute owned and co-hosted events, from intimate executive dinners to flagship activations
• Run executive entertainment and on-site engagement programs with senior stakeholders at major tech companies
• Support the buildout of a dedicated microsite, content calendar, and social presence for our AI and data partnerships business - including case studies, whitepapers, press releases, and blog content
• Influence how Similarweb shows up in the AI and data ecosystem - from branding and messaging to in-person activations
• Collaborate daily with the sales team to identify new opportunities, support active accounts, and keep marketing aligned with pipeline goals
• Bring new ideas to the table and own them from first concept through final execution

Requirements

• 4+ years of experience in field marketing or partnerships marketing in a B2B environment
• A track record of running events and programs end-to-end with complete ownership, the venue, the vendor, the internal approvals, the client-facing materials, and the follow-through
• Experience managing budgets, vendors, and multiple workstreams simultaneously without losing track of the details
• Strong relationship-building skills, both internally with fast-moving teams and externally with senior stakeholders at major tech companies
• A proactive communication style - with their manager, with sales, with vendors
• Curiosity and enthusiasm for the AI and data space - prior experience not required, but a hunger to learn is a must
• Comfort with regular travel to San Francisco and to events and activations as needed
• A self-starter mentality, someone who thrives with ownership and few constraints
• Someone who brings creative energy to every touchpoint and is always looking for new ways to bring the brand to life

Qualifications

• Experience in B2B marketing, preferably in the technology sector
• Proven success in managing and executing marketing campaigns
• Ability to manage multiple projects and priorities simultaneously
• Excellent interpersonal and communication skills
• Strong organizational and project management skills
• Ability to work independently and as part of a team

Skills

• Strategic thinking and planning
• Event planning and execution
• Content creation and management
• Relationship building and stakeholder management
• Marketing analytics and reporting
• Collaboration and teamwork

Benefits

• Medical, dental, and vision insurance
• 401K plan
• Potential equity
• Employee stock purchase plan
• Paid sick and parental leave

Pay

The base salary range for this position in New York City is $125,000 to $150,000 plus benefits.

Schedule

The role is based in New York with regular travel to San Francisco.