Senior Field Marketing Manager, Partners

About the role

The Senior Field Marketing Manager, Partners is an experienced field marketer who will own integrated marketing programs that drive pipeline and revenue across Justworks' partner ecosystem — including brokers, accounting firms, technology partners, and channel organizations. This role requires someone with a strong field marketing foundation who brings meaningful experience working alongside partner and channel organizations.

Responsibilities

• Design and execute integrated field marketing programs tied to pipeline goals and target accounts — with partners as a primary channel and audience
• Serve as the primary field marketing partner to Channel Sales, Broker Partnerships, Accountant Partnerships, and Technology Alliances teams
• Plan and manage co-branded field programs, including regional events, executive dinners, webinars, conferences, partner enablement sessions, and local market activations
• Create partner-facing campaign toolkits, messaging, and enablement resources to support scalable execution
• Track partner-sourced and partner-influenced pipeline; use data to optimize program investment
• Manage program budgets, vendor relationships, and MDF where applicable
• Serve as a trusted marketing advisor to both internal stakeholders and external partners

Qualifications

• Minimum of 7-10 years of experience in field marketing or B2B demand generation, with meaningful experience working alongside or within a partner or channel ecosystem
• Strong foundation in field marketing fundamentals: regional pipeline strategy, event-based programs, sales alignment, and integrated campaign execution
• Experience supporting indirect sales channels such as brokers, accountants, resellers, or strategic alliances
• Proven ability to manage multiple stakeholders and drive programs across cross-functional teams
• Data-driven with experience measuring pipeline contribution and campaign ROI
• Comfortable operating in a fast-paced, collaborative environment where the strategy continues to evolve

Preferred Qualifications

• Experience in HR tech, payroll, fintech, SaaS, or related B2B industries
• Familiarity with SMB or mid-market customer segments
• Experience with Salesforce, Marketo, HubSpot, or similar platforms
• Knowledge of ABM and regional field marketing strategies

Pay

The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.